What if I told you that the only way to get rich would be to sacrifice everything you currently have in your life right now?
Your existing bank account.
You name it. Everything you value right now, gone.
Would you still want to do it?
The truth is that nobody is wired for change, and difficult times but instead it's quite the opposite.
We are wired for instant gratification.
Why do you think the price of Bitcoin went from $700 to $20,000 in less than 12 months?
People were hoping to get rich fast.
And sure some did, but some also lost a lot of money when the price tanked back down to where it is today at just over $6,000.
It's the reason why bubbles exist in every economy.
Human nature is designed to always look out for the “quick win”.
Unfortunately this rarely results in long term success.
When you understand these 3 reasons as to why you're addicted to success, maybe you can start to avoid them and hopefully do the opposite.
Reason 1: You're Not As Smart As You Think
Here's what I've learned over the last 10 years in business.
Everyone likes to think they're smarter than they actually are, but rarely do successful business people acknowledge their own intelligence.
You see, physiologically speaking the intelligent part of your brain is actually the weakest.
In fact your brain evolved on top of itself in 3 layers:
- The reptilian brain (500 million years)
- The mammal brain (250 million years)
- The human brain (3 million years)
The Reptilian Brain
This is the oldest part of the brain which has been evolving for 500 million years. It's extremely compulsive and tends to take over during times of stress and worry.
You know that feeling you get when you think you're being sold to? That's the reptile brain trying to keep you safe.
This is the most powerful part of the brain because it's the oldest.
The Mammal Brain
The limbic system is next layer of the brain that sits right in the middle and evolved 250 million years ago. It's in charge of memories, behavior and emotions.
The best sales people know how manipulate this part of the brain for profits.
This is the next most powerful part of the brain.
The Human Brain
The top layer of the brain is the neocortex and has only been around for a few million years. It's in charge of all intelligent behavior including: language, abstract thought, imagination and consciousness.
This is the least most powerful part of the brain.
Your Brain Is Wired To Get Rich Quick
The oldest part of your brain is designed to keep you alive, plain and simple. That means it's always looking for ways to cut corners and save valuable energy.
Every time you see something shiny, that's your reptile brain at work looking for the quickest way to get results. It will also tell you something irrational to get you to jump on board with the shiny object.
Just know that whenever this happens, it's coming from a part of your brain that doesn't understand complex situations, like running a business for example!
Reason 2: Your Government Is Making You Drunk
In 1932, you could take your money into a bank and they would give you back the value of your money in pure gold. Around $20.67 for an ounce of gold back then.
We called this the “Gold Standard” and most countries used it to run their economies.
The Gold Standard
This way of managing the economy was designed so that banks could only print and circulate an amount of money based on the gold reserve they housed.
So if the country owned $1 billion in gold, it could only really print and use $1 billion dollars in notes to spread out into the economy.
In fact gold and silver were a stable means of money for several thousands of years.
It's also why I invest 5-10% of our portfolio each month into gold using a company called Gold Money and for 2 reasons:
- It's a stable source of long term wealth
- There's a chance we could go back to the Gold Standard in the future
In 1933, President Franklin D. Roosevelt cut the dollar’s ties with gold, allowing the government to pump money into the economy and lower interest rates.
This helped to end the great depression.
Then in 1971, President Nixon cut ties altogether and the federal reserve bank started printing FIAT currency which is what we use today.
All other countries soon followed suit.
The 2008 Recession
Do you remember what interest rates were in the US back in say 2003?
They were very low, let's just say that.
But why were they so low and what was the implication of keeping them low?
They were low because the Federal Reserve made them low (after 9/11) which then made it extremely attractive to borrow money and buy a home…even if you didn't have a job!
On top of that, the US government started guaranteeing loans, which made it extremely easy to get a mortgage.
This led to an inflated housing market, which after interest rates rose, resulted in the 2008 recession.
What Has This Got To Do With Anything?
What does all of this have to do with being addicted to getting rich quick?
Well, firstly the entire economy is running on this “debt mentality” where we just borrow someone else's money if we see an opportunity to make quick cash in the stock market, housing or even by making money online.
If you had to use your own money to pay for these ventures, I very much believe people would think twice before making a decision.
We see this in the make money online industry, where people are willing to go into further debt just to buy someone's online course.
I'm guessing they're thinking that if they don't buy it, they'll miss out on “THE THING” that is going to hand them fast success.
The whole world is drunk on the idea of getting rich quick without going through any struggle and governments are a huge part to blame for this.
Reason 3: Smart Phones & Social Media
If you're old enough to remember back before the days of cell phones, when you went anywhere you had to tell someone where you were going and what time you planned on being back.
Nowadays nobody plans their day as much as this because if they ever need to get in touch with someone, they can just call or text them.
I'm not saying this is a bad thing, but it definitely has taken a lot of patience and forward thinking out of our culture.
We've also replaced many in-person social events with social media, where you can socialize with your friends whenever you want, wherever you want.
You don't have to spend time with anyone now if you don't want to.
In fact, whenever we do spend time with friends in person, most people are on their phones half of the time!
Screw getting to know someone for real when I can get on my phone and show people the highlight reel so they can like me more!
And you can do all of this straight away at the click of a button.
You don't have to wait until you get to class to see your friends, you can talk to them as soon as you wake up in the morning!
Why Can't I Just Make Money Now??
It's no surprise that this instant gratification mentality has crossed over into the world of making money.
If I can access my entire social life at the push of a button, then why can't it be the same way with money?
Why does it have to be so difficult!?
Because building real wealth takes time, patience and commitment. None of which are learned when you pick up your phone or check Facebook 137 times a day.
In fact one of the best things you could do for yourself is install something like OffTime and block social media sites for a given amount of time in the day.
I bet if anything, it will make you feel less stressed and make you more of a social person.
Let's Wrap Up
Anything based on short term thinking is the opposite of what's required to be successful.
Sure you may win the lottery, but then again 90% of lottery winners go broke within 5 years so you're screwed either way!
Whenever you feel like you're getting caught up in something that's shiny, it's probably not going to work out well for you.
Instead what are the skills you need to acquire in order to build real wealth?
- Personal finance (pay off your debts if you haven't alread)
- Sales & marketing (not just the latest fad please!)
- Self-Directed Investing (I manage our portfolio myself using Questrade and it's not as hard as you think)
And finally get this shit into your head right now: stop trying to get rich quick and instead build real wealth over time.
Let me know your thoughts in the comments below…