You plan out kick ass content, spend time creating it and as you release it…NOTHING…. Not-one engages with it, no shares, no traffic, no new customers. Makes you want to give up providing free content.
Brandon Lucero believes this is because people’s content strategy is wrong. We create stacks of ‘how to’ content and all this does is overwhelm our people and gets lost in the noise. The fix its a mix of messaging and intentional content which stands out.
Wanna know how to create this content? Hit this epi right now!
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The Big 3!
- Power of creating content
- Difference between messaging and content
- The 3 areas of content creation
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The other (cheekier) half of Screw The Nine To Five + a diehard traveler with our little guy Kai.