Would having an article in a big outlet that was written by you give you credibility and clout? Do you KNOW that what you have to say is worthy of huge websites and can help hundreds of thousands of people, or more?
If you answered yes, consider pitching contributed articles and guest posts to grow your business.
Many solopreneurs can’t afford a publicist, but CAN create a killer piece of written content. If you can write an article that helps people, you can drum up valuable earned media via contributed articles.
When you land an earned media placement, you own it forever. And when you have credibility markers like earned media, it's a lot easier to raise your rates! I just sold a 1,200-word article for $1,500 because credibility markers like “I write for Business Insider” let me charge higher rates – and you can too!
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Resources Mentioned
The Big 3!
- Find the best outlet to pitch
- Contact the right person
- Create the perfect pitch
Episode Timestamps
Click on any of the timestamps below to listen in to that section of the episode:
[3:12] What is an earned media?
[8:20] Figure out the best outlet to pitch
[14:35] How to find the right person to reach out to
[20:55] Proper way to contact the person to pitch
[27:10] Creating your pitch
[35:13] Timing and relevance for a pitch
[39:50] Leveraging through featured posts
[45:40] Are you ‘expert' enough to pitch?
[49:00] Earned media begets earned media
[51:30] Free Template: Get UNSTUCK
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The other (cheekier) half of Screw The Nine To Five + a diehard traveler with our little guy Kai.