Value for Money
It’s not the cheapest option. However, you can use it on multiple sites, which makes it good value for money, if you have multiple sites to use it on.
Support within minutes with a max wait of 24-48 hours. Support available Mon-Thurs from 9am-4pm PST & Fri from 9am-12pm PST. Plus a Facebook group with 6k+ other users.
Ease of Use
Incredibly easy to use. Beginner friendly, with a high degree of precision with element placement. Makes WordPress much more user friendly.
Developer-friendly features such as Editor Mode, which stops your clients from breaking your layout. Save & reuse rows and modules. Move your layouts from WP site to another.