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The Best SEO Tools For 2020 Compared Side-By-Side

best landing page builder

Increasing the traffic coming to your site can be challenging. With so many competing sites out here, it can feel like an uphill struggle. If you're feeling like you need to boost your website traffic, you need to start taking Search Engine Optimization seriously.
SEO is multi faceted and the tools which can help are varied and multi-faceted too. It can be hard to know which would be best to use in your business.
As of 2020, these are the best SEO tools you have to choose from, compared side-by-side.

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Looking for the best SEO tool to help you grow your website traffic?

There are so many reviews out there and so many go deep! A little overwhelming? Maybe?…

That's why we wanted to put together a list of the best SEO tools with no fluff, so you can get on with growing your business.

After thorough research, this is our list of the top SEO tools you should consider using in your business.

Best SEO Tools For 2020


Landing page Builder

Overall rating






Pro- $99.95 per month (suitable for most individuals/small businesses)

Guru – $199.95 per month (suitable for growing agencies)

Business- $399.95 per month (suitable for large agencies and those with large web presence)

  • Marketing insights & competitors strategy overview
  • Complete workflow for any SEO professional
  • Create content that drives excellent marketing results



Lite: $99 per month ($82 annual billing)

Standard: $179 per month ($149 annual billing)

Advanced: $399 per month ($332 annual billing)

  • Analyze your competitors' search traffic
  • Thousands of keyword ideas, keyword difficulty and advanced metrics
  • The best backlink checker tool in the industry



Basic: €49 per month (€29.90 annual billing)

Premium: €69 per month (€39.90 annual billing)

Agency: €129 per month (€79.90 annual billing)

  • 5 tools in one place
  • Made for an effective SEO workflow
  • KWFinder, SERPChecker, SERPWatcher, LinkMiner, Site Profiler



Free trial: 14 day trial

Startup: $99 per month ($75 annual billing)

Corporate: $299 per month ($225 annual billing)

Agency Unlimited:$99 per month plus scanning fees ($75 annual billing)

  • 17 pro-level SEO software tools
  • Set up a white-label marketing platform
  • Impress your clients with beautiful SEO reports



Webmaster: €13.90 per month (€10.50 annual billing)

Advanced: €22.90 per month (€17.20 annual billing)

Pro: €45.90 per month (€34.40 annual billing)

Agency: €90.90 per month (€68.20 annual billing)

Agency XL:  €138.90 per month (€104.20 annual billing)

30 day free trial 

  • Automatically notified in case of new or removed backlinks
  • Notified when your competitors get new backlinks
  • Analyse your link profile with tons of metrics



If you don’t rank you don’t pay.

Transparent and simple custom pricing.

Free 30-day trial

  • Offer a range of SEO services
  • Performance based - If you don’t rank you don’t pay
  • Helped clients rank over 4k target keywords on the 1st page of Google

What Makes SEMrush The Best SEO Tool?

If you want your site and be successful, it’s crucial to use SEO tools. All of the SEO tools we’ve mentioned will benefit your business, if you take the time to use them and implement. However, SEMrush came out on top.

We've tested out all of them and found there were 3 main reasons why SEMrush is the best SEO tool:

  • Helps you create an effective guest blogging strategy
  • Makes it possible to find advertising opportunities before your competitors do
  • Provides comparative competitive intelligence

For these reasons we highly recommend SEMrush.


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