ClickFunnels Review 2019: Benefits, Tutorials, Comparisons & Complaints


ClickFunnels is an all in one sales and marketing solution. It's suitable for anyone who wants to quickly setup sales funnels to capture leads and convert them into customers. The Etison Suite comes fully equipped with email marketing and eCommerce capabilities.

14 day free trial

Pricing Satisfaction


Their prices are a little steep, especially with the Edison Suite (secret deal below)

Product Satisfaction


Most people are satisfied with what ClickFunnels has to offer their businesses

Customer Support


They offer a high level of customer support, with moderate wait times

  • Great landing page builder
  • Email and eCommerce capabilities
  • Easy to clone multi-page funnels
  • Can be used to run your entire business
  • Customer support isn't immediate
  • Marketing automation is a little clunky
  • Higher price point

What if I told you there was a tool you could use to run your ENTIRE online business if you wanted to?

Well it exists and it's called ClickFunnels.

The problem is, if you're like me you're probably ready to throw up with the amount of over-the-top, hyped-up marketing tactics being used to sell products like this and ClickFunnels is no exception.

In fact their marketing makes it challenging to know whether or not it's actually worth the investment or if it's just all smoke and mirrors.

The truth of the matter is, what you're about to discover is that it IS actually a pretty great tool can be useful for every single online business owner, no matter the niche.

You just have to know HOW to use it.

In this ClickFunnels review, I'll be breaking down everything for you in an easy to understand way so you can see how ClickFunnels works and start applying it right away to get results in your business.

I also know that you're reading this ClickFunnels review because you know your business needs a solution like this and you're just not sure that this is the right fit.

No matter whether you decide to go with this tool or a different one, my goal for this review is to give the criteria to follow when choosing the right one for you.

Let's dive in.

What Is ClickFunnels?

This will be a full break down of the main features inside of ClickFunnels as of late 2019, starting with the…

ClickFunnels Funnel Builder

The first and most important features inside ClickFunnels is their funnel builder. This is what put them on the map and you're about to see why.

As of 2019, there are now 2 ways to build funnels:

  1. Cookbook Builder Process (guided process)
  2. Classic Funnel Builder (DIY process)

ClickFunnels Cookbook Builder

Fairly recently ClickFunnels launched their Cookbook Builder which will walk you through choosing a funnel that is right for you, no matter the situation.

I personally haven't used it a lot because I'm so used to the classic builder, however I can see it's value if you're a new ClickFunnels user.

It works by helping you sort through all the different funnels you have available to you inside your account based on a couple of factors.

#1: Industry

Sorting options:

  • Author/Speaker/Coach
  • Professional Services
  • Retail
  • Ecommerce
  • B2B
  • Network Marketing
  • Other

Sorting options:

  • Generate Leads
  • Sell A Product
  • Create An Event
  • Other

When you select a type of funnel, it will also ask you what goal you want to achieve.

So for example, let's say you want to generate leads, it will then offer you 3 options for your goal:

  1. I want their contact information
  2. I want an application
  3. I want to run a survey

Once narrow down your search, from here you just select the option that seems the most appropriate before moving on and editing each individual page in the funnel.

ClickFunnels Classic Builder

The classic builder is a little less complicated in my opinion.

You only have 4 options to choose from:

  1. Collect Emails
  2. Sell Your Product
  3. Host Webinar
  4. Create A Custom Funnel

Once you select your option, the next step is to give it a name and assign it to a group.

ClickFunnels Page Builder

I'll do my best to show you how the page builder works, however there is no way I can cover everything right now!

When you first start using the platform, the one thing you'll notice is how intuitive it is to use.

If there's one piece of advice I could give you, it would be to spend a couple of days acting like a kid again and playing around with a few test funnels.

When you run into a roadblock, just contact their chat support in the bottom right hand corner. I've found they generally respond within 30 minutes between 9am-5pm, Monday to Friday.

The good news is there are really only 3 things you have to learn to get started with the page builder:

  • Sections (highlighted green – everything has to sit within a section)
  • Rows (highlighted blue – rows sit within sections and allow you to choose how many columns you want to show in a section)
  • Elements (highlighted orange – elements sit inside rows and these are the meat and potatoes of the page builder)

Actionetics (Etison Suite Only)

I'm going to assume you know what I mean by having the ability to build a list and market to that list via email?

Well that's the basis of what Actionetics does, but it's also a lot more than that, including:

  • The ability to see and manage contact and their information (name, email address, phone number, tags, address, purchase information, membership information, action score)
  • Create and manage segmented email lists
  • The ability to send email broadcasts out to your full list or any segmentation
  • Action funnels (automated series of steps you want the contact to go through including the ability to send emails, apply tags and move them to different lists)

To be completely upfront and honest, we have tried using Actionetics as our primary tool for email marketing and customer relationship management, however we found it to be pretty clunky and difficult to use.

Instead, we found it just as easy to integrate with ConvertKit (now called SEVA) to use as our primary email marketing provider.

Either way, let's listen to the founder of ClickFunnels try to explain what Actionetics is all about.

The Action Score

One of the biggest selling points for Actionetics is what they call their “Action Score”.

This is a score that gets automatically assigned to every contact or lead you bring into your account.

Basically what this tells you is how engaged each individual contact is in your account based on 4 factors:

  1. Recency 25% (based on how recent your contact has taken action in any of your funnels like: opted in, purchased something or even viewed one of your pages)
  2. Frequency 25% (like recency, frequency is based on how often your contact interacts with your funnels)
  3. Monetary Value 25% (how much money a contact has spent on your products relative to your other contacts)
  4. Social 25% (Actionetics goes out and automatically retrieves your contacts social media profiles and the more they have the higher the score)

ClickFunnels assumes that a contact with a higher Action Score will be more likely to engage with your brand.

Backpack Affiliate Program Management (Etison Suite Only)


Now because we don't sell any of our products with Screw The Nine To Five, we have no need for an affiliate program so we haven't had any reason to take a look at this feature until now.

The one thing I will say is that I really like how ClickFunnels run their affiliate program and I assume they use most of the features found in Backpack to do just this.

Here's what you can do using Backpack:

  • Manage affiliates inside of your dashboard
  • See and manage commissions from all affiliates as they come in
  • Manage payments due to your affiliates
  • Setup multiple commission plans and select cookie length
  • View the leaderboard for your affiliates

All in all, ClickFunnels has done a pretty great job with the invention of Backpack.

The only hesitation I would have is that you must be fully integrated in with all aspects of the Etison suite in order to take full advantage of their affiliate program tool.

Therefore if you're happy with your current payment gateway solution, then you “MAY” (not “WILL” because there probably is a way) have difficulties integrating it in with Backpack.

ClickFunnels Vs LeadPages

In case you didn't already know, LeadPages is a similar tool that was first to 

market before ClickFunnels became a thing.

LeadPages is a more affordable option, however based on it's features it's hard to compare it to a full CRM solution like ClickFunnels.

Product Satisfaction

ClickFunnels: The majority of people who when asked how satisfied they were with using ClickFunnels, said, “very satisfied”

LeadPages: The majority of people who when asked how satisfied they were with LeadPages, said, “moderately satisfied”.

Customer Support

ClickFunnels: Most people were moderately satisfied when dealing with ClickFunnels support

LeadPages: Most people were moderately satisfied when dealing with LeadPages support.

Pricing Satisfaction

ClickFunnels: Most people when asked about ClickFunnels pricing, said that it was higher than anticipated.

LeadPages: Most people when asked about LeadPages pricing were happy with the amount they would have to spend.



Full Service CRM
  • One stop sales & marketing platform (CRM)
  • Most popular landing page builder
  • Easy to use sales funnel templates


Partial CRM
  • Affordable pricing options
  • Decent landing page builder
  • Easy to get started

ClickFunnels FAQs

Yes, you absolutely can! ClickFunnels does however make it faster and easier to create online sales funnels that can help to automate your business.

Also, the major reason why people join ClickFunnels is because they can use it to handle all aspects of running an online business like:

1. Creating landing pages (sales pages, opt in pages, checkout pages, etc, etc)

2. Building and managing an email list

3. Taking payments online and managing customers

If you want an all in one solution to running an online business, then ClickFunnels may be good for you.

No, there are no added costs necessary, however there are additional things you can purchase at your discretion like custom sales funnel templates.

As far as we could tell, there are no refunds for ClickFunnels accounts, however you can cancel at any time and keep your account open for the remainder of the time you have purchased.

They do offer a 30 day refund for any hard goods purchased through their website. For example, a physical book can be refunded.

Yes you will receive ongoing support through both email and live chat, which you can access from within your account.

By now you should know that your success is never guaranteed, however tools like ClickFunnels can make it easier when it comes to these 3 things:

1. Growing a bigger email list

2. Converting more customers

3. Creating more automation in your business

In other words, it will not help you reach more people. Instead, it will help you better convert the people you do reach from your marketing efforts.

Should You Use ClickFunnels?

Based not only on the fact that we use it, but after talking to other people who have tried this tool, we decided to score ClickFunnels a rating of 4.4/5

When you factor in the amount of features you get to access and how much it would cost to own them individually, you can see how their prices can be justified.

If you're looking for an all-round solution to managing your sales and marketing, then ClickFunnels may be a good fit for you.

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