ConvertKit Review 2020: Pricing, Comparisons & Complaints


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Most Trusted ConvertKit Review For 2020: Features, Pricing & Comparisons

ConvertKit Review

ConvertKit is quickly becoming one of the most popular email marketing and automation tools for bloggers, vloggers, podcasters and online course creators. 

In this ConvertKit review we'll help you decide if it's actually worth making the switch from your current provider.

Free for 14 days

Review of: ConvertKit

Value for Money


Their prices are some of the most affordable on the market. They offer a free tier up to 1,000 subscribers



They offer high quality support and a moderately fast response.

Ease of Use


Most people were satisfied with the features available and how intuitive it is to use.



It's a great software which is effective for small and larger organizations.

We Like

We Don't Like

What Is ConvertKit?

ConvertKit is a user-friendly email marketing and automation tool for bloggers, vloggers, podcasters and online course creators. 

Is ConvertKit Right For Me?

When Nathan Barry first created ConvertKit, he wanted to design something that was easy for everyone to use.

At the same time his vision was to create a software with the same features seen in most CRMs (customer relationship management), like Salesforce, Hubspot, and InfusionSoft.

We will keep this in mind throughout this ConvertKit review.

ConvertKit Is Right For You If:

  • You're a blogger, vlogger or podcaster
  • Your technical skills are beginner to intermediate
  • You sell your own products
  • Email marketing is important to you
  • You want a simple marketing automation solution
  • You already have tools that integrate with ConvertKit
  • You want to spend less than $100/month

ConvertKit Is NOT Right For You If:

  • Your technical skills are at expert level
  • You want an advanced marketing automation solution
  • You don't create any online content
  • Email marketing is NOT important to you

Convertkit Review: Features

  • Visual marketing automation tool
  • Customizable forms
  • Can send unlimited emails
  • Subscriber tagging
  • Reporting
  • 70+ integrations
  • API compatibility
  • Email & Live Chat Support

Convertkit Features: The breakdown

Straight up, ConvertKit is an email marketing solution for content creators, with a few added extras.

Here is everything you can do with your ConvertKit account as of this year:

  1. Create opt-in forms and landing pages

  2. Send email broadcasts

  3. Create automation sequences

  4. See opt-in and email performance reports

  5. Manage contact records

  6. Integrate with e-commerce providers and take payments

If you're familiar with any of the available CRM's like Salesforce or InfusionSoft, then try to imagine ConvertKit as being a more affordable and simplified version of these.

ConvertKit Review: Opt-In Forms

If there was ever an area ConvertKit could afford to spend more time on, it would be improving their opt-in form and landing page builder.

When creating a form, initially you have 2 choices:

  1. Inline (embed it directly on your site)
  2. Modal (popup)

Next up, you have 3 styles to choose from:

  1. Clean

  2. Full

  3. Minimal

Once you've chosen the style you like, the next step is to edit design and settings using the panel on the right-hand side.

ConvertKit Review

The design editor is really basic and doesn't allow for a lot of customization. However, with that being said you can make further changes by using their built-in CSS editor as pointed to below.

How To Embed ConvertKit Forms On Your Website 

There are 4 main ways to embed a ConvertKit form on your website:

  1. Javascript (manual)
  2. HTML (manual)
  3. WordPress plugin
  4. Third Party Platform (eg. ClickfunnelsLeadPages)

Because most people reading this will use WordPress, I'll take you through a quick tutorial for adding a form to your sidebar.

How To Add A ConvertKit Form To Your WordPress Sidebar

Step 1: Install the free ConvertKit plugin 

Step 2: Connect your ConvertKit API key and API secret

Step 3: Add the Widget to your sidebar and select your ConvertKit form

Final Step: Check to make sure the form looks the way you want in the sidebar. Any changes you make to the design in your ConvertKit account will automatically appear on your website.

This is just the tip of the iceberg when it comes to embedding and using ConvertKit forms.

In fact, most people tend to use third-party apps like Unbounce, LeadPages, and ClickFunnels to build landing pages that host ConvertKit forms.

Speaking of landing pages, ConvertKit also has those as well.

ConvertKit Review: Landing Pages

The Landing pages are definitely not my favorite ConvertKit feature.

ConvertKit doesn't offer a great range of options, however the ones they do offer (3 versions) are simple and easy to edit.

Landing pages follow the exact same setup steps, just with different editing options.

For example, by adding a background image and a picture of myself, I can turn this landing page…

Into this…

Not bad for 1 minute of work!

Even still, that's about the extent at which you can edit ConvertKit landing pages, without having to custom code with CSS.

How To Embed ConvertKit Landing Pages On Your Site

When it comes to embedding, you have 2 choices:

  1. Host them through ConvertKit
  2. Host them on your website using the WordPress plugin

Adding a landing page to your WordPress site is easy.

Step 1: Add a new WordPress PAGE (not a post).

Step 2: Select the landing page you want to use below the page editor.

Step 3: Publish your page and check to make sure it appears correctly.

Now you can start directing people towards your new landing page.

What I like About ConvertKit Forms And Landing Pages

  • Quick and easy to setup
  • Easy to embed on a WordPress website
  • They integrate with many third party landing page builders

What I Don't Like About ConvertKit Forms & Landing Pages

  • Not a lot of prebuilt options
  • Further customization requires CSS


I think this is an area that ConvertKit can afford to spend a little more time and energy on.

The reason why I think they haven't at this stage is because of the sheer number of existing landing page builders that do a better job.

Instead of competing against these other tools, it's probably easier to just integrate with them.

If you're looking for a more powerful solution to building landing pages, you're better off using a tool like ClickFunnels or LeadPages.

Even still, it's a very easy feature to use. I'm giving it a score of 8/10.

ConvertKit Review: Email Broadcasts

One feature that doesn't disappoint is the email broadcast editor in ConvertKit.

In other words the tool you use to send out emails to your list.

They got this right for 3 reasons:

  1. It's super easy to use
  2. It's easy to resend to anyone who doesn't open
  3. The emails look like what you would send to a friend

Other things you can do when sending broadcasts:

  • Advanced filtering of recipients
  • Clone broadcasts
  • Create custom email templates
  • Easily preview broadcasts
  • Personalization options (eg. insert first name)
  • Broadcast scheduling
  • And much more

ConvertKit And GDPR

One of the things ConvertKit jumped on nice and quickly was the whole debacle around GDPR.

There's an easy-to-use filtering option that allows you to leave out anyone located n the European Union, as shown below:

This way, if you're worried about sending marketing emails to anyone in the EU, ConvertKit makes it easy to leave those people out.

What I Like About The Broadcast Editor

  • Easy to use
  • Large range of filters
  • Ability to send follow up to unopens
  • Decent deliverability (better than most I've tried)

What I Don't Like About The Broadcast Editor

  • I wish there were more prebuilt templates
  • Not a lot of personalization options


If you're looking for a simple broadcast editor that rivals MailChimp, then ConvertKit scores high marks.

The one annoying thing I had to do was design my own custom email template using CSS and so I wish they had more prebuilt templates to choose from.

Because it's an easy to use platform, I'm giving it a score of 8/10.

ConvertKit Review: Sequences

Next up let's talk about building email sequences inside ConvertKit.

In case this is the first time you have heard of this term, let me explain it in one sentence.

Email sequences allow you to automatically send out a series of emails to anyone subscribed to the specified sequence.

There are 2 ways to create sequences with ConvertKit:

  1. Under the Sequences dashboard
  2. Through the Automation Builder

This is how to create a sequence in the main sequence dashboard:

And this is how you create a sequence in the Automation Builder…

Creating a new sequence is easy and like most of the tools in ConvertKit, it's quite intuitive.

Below I've pointed to the 3 key options:

  1. Add Email (add a new email to the sequence)
  2. Status (set to draft or published)
  3. When to send (set a time delay between each email in the sequence)

You can also preview each email and set filters if you don't want certain people seeing certain emails…

After creating all of your emails for the sequence the next section to check out are the settings.

The settings allow you to:

  • Turn certain days off for sending emails
  • Set a default time to send emails
  • Choose a sender email address
  • Set an email template
  • Setup filtering options to exclude certain subscribers

And finally you have reports which allow you to see:

  • Unconfirmed contacts
  • Subscribers & unsubscribes
  • Email open rate
  • Email click through rate

What I Like About ConvertKit Sequences

  • Clean and easy to use interface
  • Intuitive email editor
  • Easy to read reporting
  • You can apply tags to links

What I Don't Like About ConvertKit Sequences

  • Only contains the bare minimum options


I've created sequences in almost every email marketing provider including Aweber, MailChimp, Ontraport and InfusionSoft and by far ConvertKit is the most intuitive, especially for someone who isn't very technical.

Although it doesn't have all the bells and whistles of an InfusionSoft or ActiveCampaign, I'm okay with that. Sometimes having too many options can cause unwanted confusion.

I'm giving it a score of 9/10.

ConvertKit Review: Automations

The next feature that seems to be getting upgraded quite often is the Automation Editor.

This works by allowing you to set up rules that are automatically applied to any subscriber.

For example, let say someone joins your list to get a certain freebie/lead magnet and you want them to be sent a specific sequence of emails.

That would look something like this:

Now let's say you want to do something more complex like if someone buys a 4-week program from you and instead of sending them the first lesson right away, you want them to wait until the end of the month.

That would look something like this:

It's all quite easy to use and just requires a little creative thinking at first.

The first step is to choose 1 of 4 events that triggers the automation sequence:

  1. Joins a form
  2. Is added to a tag
  3. Filled out a custom field
  4. Makes a purchase

You're also able to select multiple starting triggers to run at the same time:

When you click on the “+” button, it will bring up a form with 3 options:

  1. Event (tag added/removed, product purchased, date occurs and custom field)
  2. Action (Email sequence, add/remove a tag, apply a delay, move subscriber, set a custom field)
  3. Condition (has a tag, filled out a custom field)

What I Like About The Automation Editor

  • Very intuitive
  • Easy to read and understand
  • Well laid out in a visual manner
  • Decent number of options

What I Don't Like About The Automation Editor

  • There could be more options, although I'm sure they're coming


When it comes to creating marketing automation sequences, ConvertKit has done a great job in simplifying the process.

Although right now the range of rules you have available is small, it's easily enough for 90% of online businesses.

Because of this I'm giving it a score of 9/10.

ConvertKit Review: Subscribers

The last feature worth mentioning in this ConvertKit review are the contacts records.

This shows all the information for each of the contacts that have subscribed to your list.

When you open up a contact record, you can see the following:

  • All fields they've submitted
  • Location
  • Tags
  • Email history
  • Sequences (and the status)
  • Forms they've filled out
  • Purchases they've made

What I Like About The Contact Records

  • Easy to read
  • Easy to manage
  • You can see the status of each email
  • Easy to manually add new fields
  • I like how they display the contacts location

What I Don't Like About The Contact Records

  • Not as much information as other CRMs
  • No way to resend emails


Although you don't get to see a lot of information in the contact records, what you do see is nicely laid out and easy to manage.

Even still I would like to see this feature expanded upon some more.

For that reason I'm giving it a 7.5/10.

ConvertKit Vs Competitors

When I polled over 13,000 people inside our private Facebook group to ask them who they think are ConvertKit alternatives, these 3 tools came up most often:

  1. MailChimp
  2. Active Campaign
  3. Aweber

ConvertKit Vs MailChimp

Quick note: ConvertKit wrote a guide called 5 Reasons Why You Should Not Switch From MailChimp To ConvertKit, which is an interesting read when you get the chance.

To make the decision as easy as possible for you, I'm going to break down the pros and cons of MailChimp in relation to ConvertKit.

MailChimp Pros

  • Easy to get started
  • Drag and drop email editor
  • Decent customer support
  • Mailchimp pricing – Very affordable for beginners
  • Better opt-in form and landing page builder

MailChimp Cons

  • A slow and clunky user interface
  • Limited marketing automation
  • Not very intuitive
  • Limited e-commerce options
  • Poor email deliverability

Who Wins?

MailChimp has one thing and one thing only going for itself and that's it brand.

As far as usability goes, it's not very intuitive. Maybe it's okay for when you first start your business but eventually, you're going want to do more.

So who wins this fight – ConvertKit vs Mailchimp?

ConvertKit wins by a long shot.

ConvertKit Vs ActiveCampaign

After MailChimp, ActiveCampaign is the next tool most people contemplate choosing between it and ConvertKit.

ActiveCampaign Pros

  • Large range of features
  • Fast and intuitive user interface
  • Large range of opt-in forms And landing pages
  • Huge range of third party integration apps
  • Great live support

ActiveCampaign Cons

  • Can be overwhelming
  • More expensive (if you want everything)

Who Wins?

This is a tough decision.

On the one hand, you can do much more with ActiveCampaign than ConvertKit, but on the other hand, you have to pay more to get access to the main features.

The Lite version of ActiveCampaign isn't as good as ConvertKit.

If you want to use every feature, you have to pay 3 times more for the Plus version or 6 times more for the Professional version, both of which are priced higher than ConvertKit.

Weighing up all of this, I decided that ActiveCampaign wins this battle…with a caveat…

The majority of people will NOT require spending the extra money on ActiveCampaign Plus and therefore I would recommend ConvertKit instead.

ConvertKit Vs Aweber

Next up we have Aweber who I would say are MailChimp's biggest competitor.

Aweber was the first email service provider we ever used back in 2012, so I know a lot about how it works.

Aweber Pros

  • It's affordable
  • Easy to use
  • Some marketing automation options

Aweber Cons

  • Clunky user interface
  • Basic functionality
  • Poor email deliverability

Who Wins?

I think you probably already guessed who wins this one. Most businesses who use Aweber tend to be offline brick and mortar and so they sign up with the first one they see, which is either MailChimp or Aweber.

There's no comparison between ConvertKit and Aweber and so ConvertKit wins this battle. 

ConvertKit Pricing

There are various ConvertKit pricing plans, depending on how many subscribers you have;

Get started for FREE

Choose from 30 landing page designs, tweak to suit you, then publish it. Now you can unlock subscriber management (tags, segments, and more!) and the ability to send broadcast emails for up to 100 by inviting a friend to ConvertKit. For each friend you invite, they will unlock another 100 subscribers. The people you invite also automatically unlock the same functionality. You can keep sending invites to unlock more 100 subscribers for free with each accepted invite. 

 0-2,000 subscribers: $29/month

1-3k Subscribers: $49/month

3-5k Subscribers: $79/month

10k Subscribers: $119/month

ConvertKit Customer Reviews

“I can set up a form to send an incentive in under 5 minutes with ConvertKit. With incentives such as quick printables, I've been able to grow my list to over 50,000 email subscribers!” Founder,

“A lot of our business runs on evergreen funnels, which requires us to tag people as they opt in for specific things and send them through the right funnel based on their interest, automatically. ConvertKit has made this so simple – it keeps the tech of evergreen funnels manageable!” Online course advisor,

“Visual automations are everything. It allows me and my team to visually create the marketing funnels necessary to make sure everyone is going down the right path for them, and they are receiving emails they are supposed to. More than increasing my income, it’s helping me serve more people!” Founder,

“I wanted an email marketing provider that was geared toward artists and creators and could work with the other tools we use everyday. I got that with ConvertKit. Their Shopify integration is seamless and allows us to keep track of every purchase so we can stay in touch with our audience.” Vice President / Tim McGraw

“Working with ConvertKit is like having access to a powerful, high-speed rocket that launches your business toward success … plus a team of smart people to help everything run efficiently.” Author, speaker, and founder of BIG Brand System

Frequently Asked Questions About ConvertKit

Is ConvertKit better than Mailchimp?

MailChimp is list centric, whereas ConvertKit is subscriber centric. ConvertKit's model is better (no duplicate subscribers).  ConvertKit would merge the two lists, to keep you organized with tags and segments. With MailChimp you would be charge for each subscriber on each list they are on.

What is a ConvertKit?

ConvertKit is a powerful email service provider that provides automation capabilities without a large price-tag.

How much does ConvertKit cost?

ConvertKit charges depending on the number of subscribers you have from $0 to $3,999 per month.

Is ConvertKit a CRM?

ConvertKit is 100% focused on email marketing, it doesn't have the other marketing and sales tools that would be part of a CRM, such as sales automation tool, credit card processing platform etc.

Does ConvertKit have landing pages?

ConvertKit does offer landing pages, as well as forms. You don't need to use a third party landing page provider for your opt-in pages. 

Does ConvertKit have an app?

ConvertKit is a cloud-based lead generation and email marketing automation tool for professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners.

Is ConvertKit Worth It?

We based our ConvertKit review on a number of different factors including: price, deliverability, available features, customer support and much more.

Their service is affordable and they offer creators and business owners a way to unlock functionality by referring rather than paying. Their platform is very easy-to-use and their customer support is normally quick to respond and a pleasure to deal with. 

ConvertKit are very focused on helping the community of creators and entrepreneurs. If you're looking for a nice, simple solution to email marketing, then ConvertKit may be the best fit for you. Why not take it for a spin and see if it suits you.

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