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Most Trusted ConvertKit Review For 2020: Features, Pricing & Comparisons
ConvertKit is quickly becoming one of the most popular email marketing and automation tools for bloggers, vloggers, podcasters and online course creators.
In this ConvertKit review we'll help you decide if it's actually worth making the switch from your current provider.
Free for 14 days
Value for Money
Their prices are some of the most affordable on the market. They offer a free tier up to 1,000 subscribers
They offer high quality support and a moderately fast response.
Ease of Use
Most people were satisfied with the features available and how intuitive it is to use.
It's a great software which is effective for small and larger organizations.
We Don't Like
What Is ConvertKit?
ConvertKit is a user-friendly email marketing and automation tool for bloggers, vloggers, podcasters and online course creators.
Is ConvertKit Right For Me?
When Nathan Barry first created ConvertKit, he wanted to design something that was easy for everyone to use.
At the same time his vision was to create a software with the same features seen in most CRMs (customer relationship management), like Salesforce, Hubspot, and InfusionSoft.
We will keep this in mind throughout this ConvertKit review.
ConvertKit Is Right For You If:
- You're a blogger, vlogger or podcaster
- Your technical skills are beginner to intermediate
- You sell your own products
- Email marketing is important to you
- You want a simple marketing automation solution
- You already have tools that integrate with ConvertKit
- You want to spend less than $100/month
ConvertKit Is NOT Right For You If:
- Your technical skills are at expert level
- You want an advanced marketing automation solution
- You don't create any online content
- Email marketing is NOT important to you
Convertkit Review: Features
- Visual marketing automation tool
- Customizable forms
- Can send unlimited emails
- Subscriber tagging
- 70+ integrations
- API compatibility
- Email & Live Chat Support
Convertkit Features: The breakdown
Straight up, ConvertKit is an email marketing solution for content creators, with a few added extras.
Here is everything you can do with your ConvertKit account as of this year:
Create opt-in forms and landing pages
Send email broadcasts
Create automation sequences
See opt-in and email performance reports
Manage contact records
Integrate with e-commerce providers and take payments
If you're familiar with any of the available CRM's like Salesforce or InfusionSoft, then try to imagine ConvertKit as being a more affordable and simplified version of these.
ConvertKit Review: Opt-In Forms
If there was ever an area ConvertKit could afford to spend more time on, it would be improving their opt-in form and landing page builder.
When creating a form, initially you have 2 choices:
- Inline (embed it directly on your site)
- Modal (popup)
Next up, you have 3 styles to choose from:
Once you've chosen the style you like, the next step is to edit design and settings using the panel on the right-hand side.
The design editor is really basic and doesn't allow for a lot of customization. However, with that being said you can make further changes by using their built-in CSS editor as pointed to below.
How To Embed ConvertKit Forms On Your Website
There are 4 main ways to embed a ConvertKit form on your website:
Because most people reading this will use WordPress, I'll take you through a quick tutorial for adding a form to your sidebar.
How To Add A ConvertKit Form To Your WordPress Sidebar
Step 1: Install the free ConvertKit plugin
Step 2: Connect your ConvertKit API key and API secret
Step 3: Add the Widget to your sidebar and select your ConvertKit form
Final Step: Check to make sure the form looks the way you want in the sidebar. Any changes you make to the design in your ConvertKit account will automatically appear on your website.
This is just the tip of the iceberg when it comes to embedding and using ConvertKit forms.
Speaking of landing pages, ConvertKit also has those as well.
ConvertKit Review: Landing Pages
The Landing pages are definitely not my favorite ConvertKit feature.
ConvertKit doesn't offer a great range of options, however the ones they do offer (3 versions) are simple and easy to edit.
Landing pages follow the exact same setup steps, just with different editing options.
For example, by adding a background image and a picture of myself, I can turn this landing page…
Not bad for 1 minute of work!
Even still, that's about the extent at which you can edit ConvertKit landing pages, without having to custom code with CSS.
How To Embed ConvertKit Landing Pages On Your Site
When it comes to embedding, you have 2 choices:
- Host them through ConvertKit
- Host them on your website using the WordPress plugin
Adding a landing page to your WordPress site is easy.
Step 1: Add a new WordPress PAGE (not a post).
Step 2: Select the landing page you want to use below the page editor.
Step 3: Publish your page and check to make sure it appears correctly.
ConvertKit Vs Competitors
When I polled over 13,000 people inside our private Facebook group to ask them who they think are ConvertKit alternatives, these 3 tools came up most often:
- Active Campaign
ConvertKit Vs MailChimp
Quick note: ConvertKit wrote a guide called 5 Reasons Why You Should Not Switch From MailChimp To ConvertKit, which is an interesting read when you get the chance.
To make the decision as easy as possible for you, I'm going to break down the pros and cons of MailChimp in relation to ConvertKit.
- Easy to get started
- Drag and drop email editor
- Decent customer support
- Mailchimp pricing – Very affordable for beginners
- Better opt-in form and landing page builder
- A slow and clunky user interface
- Limited marketing automation
- Not very intuitive
- Limited e-commerce options
- Poor email deliverability
MailChimp has one thing and one thing only going for itself and that's it brand.
As far as usability goes, it's not very intuitive. Maybe it's okay for when you first start your business but eventually, you're going want to do more.
So who wins this fight – ConvertKit vs Mailchimp?
ConvertKit wins by a long shot.
ConvertKit Vs ActiveCampaign
After MailChimp, ActiveCampaign is the next tool most people contemplate choosing between it and ConvertKit.
- Large range of features
- Fast and intuitive user interface
- Large range of opt-in forms And landing pages
- Huge range of third party integration apps
- Great live support
- Can be overwhelming
- More expensive (if you want everything)
This is a tough decision.
On the one hand, you can do much more with ActiveCampaign than ConvertKit, but on the other hand, you have to pay more to get access to the main features.
The Lite version of ActiveCampaign isn't as good as ConvertKit.
If you want to use every feature, you have to pay 3 times more for the Plus version or 6 times more for the Professional version, both of which are priced higher than ConvertKit.
Weighing up all of this, I decided that ActiveCampaign wins this battle…with a caveat…
The majority of people will NOT require spending the extra money on ActiveCampaign Plus and therefore I would recommend ConvertKit instead.
ConvertKit Vs Aweber
Next up we have Aweber who I would say are MailChimp's biggest competitor.
Aweber was the first email service provider we ever used back in 2012, so I know a lot about how it works.
- It's affordable
- Easy to use
- Some marketing automation options
- Clunky user interface
- Basic functionality
- Poor email deliverability
I think you probably already guessed who wins this one. Most businesses who use Aweber tend to be offline brick and mortar and so they sign up with the first one they see, which is either MailChimp or Aweber.
There's no comparison between ConvertKit and Aweber and so ConvertKit wins this battle.
There are various ConvertKit pricing plans, depending on how many subscribers you have;
Get started for FREE
Choose from 30 landing page designs, tweak to suit you, then publish it. Now you can unlock subscriber management (tags, segments, and more!) and the ability to send broadcast emails for up to 100 by inviting a friend to ConvertKit. For each friend you invite, they will unlock another 100 subscribers. The people you invite also automatically unlock the same functionality. You can keep sending invites to unlock more 100 subscribers for free with each accepted invite.
0-2,000 subscribers: $29/month
1-3k Subscribers: $49/month
3-5k Subscribers: $79/month
10k Subscribers: $119/month
ConvertKit Customer Reviews
“I can set up a form to send an incentive in under 5 minutes with ConvertKit. With incentives such as quick printables, I've been able to grow my list to over 50,000 email subscribers!” Founder, startamomblog.com
“A lot of our business runs on evergreen funnels, which requires us to tag people as they opt in for specific things and send them through the right funnel based on their interest, automatically. ConvertKit has made this so simple – it keeps the tech of evergreen funnels manageable!” Online course advisor, mariahcoz.com
“Visual automations are everything. It allows me and my team to visually create the marketing funnels necessary to make sure everyone is going down the right path for them, and they are receiving emails they are supposed to. More than increasing my income, it’s helping me serve more people!” Founder, smartpassiveincome.com
“I wanted an email marketing provider that was geared toward artists and creators and could work with the other tools we use everyday. I got that with ConvertKit. Their Shopify integration is seamless and allows us to keep track of every purchase so we can stay in touch with our audience.” Vice President EM.co / Tim McGraw
“Working with ConvertKit is like having access to a powerful, high-speed rocket that launches your business toward success … plus a team of smart people to help everything run efficiently.” Author, speaker, and founder of BIG Brand System
Frequently Asked Questions About ConvertKit
Is ConvertKit better than Mailchimp?
MailChimp is list centric, whereas ConvertKit is subscriber centric. ConvertKit's model is better (no duplicate subscribers). ConvertKit would merge the two lists, to keep you organized with tags and segments. With MailChimp you would be charge for each subscriber on each list they are on.
What is a ConvertKit?
ConvertKit is a powerful email service provider that provides automation capabilities without a large price-tag.
How much does ConvertKit cost?
ConvertKit charges depending on the number of subscribers you have from $0 to $3,999 per month.
Is ConvertKit a CRM?
ConvertKit is 100% focused on email marketing, it doesn't have the other marketing and sales tools that would be part of a CRM, such as sales automation tool, credit card processing platform etc.
Does ConvertKit have landing pages?
ConvertKit does offer landing pages, as well as forms. You don't need to use a third party landing page provider for your opt-in pages.
Does ConvertKit have an app?
ConvertKit is a cloud-based lead generation and email marketing automation tool for professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners.
Is ConvertKit Worth It?
We based our ConvertKit review on a number of different factors including: price, deliverability, available features, customer support and much more.
Their service is affordable and they offer creators and business owners a way to unlock functionality by referring rather than paying. Their platform is very easy-to-use and their customer support is normally quick to respond and a pleasure to deal with.
ConvertKit are very focused on helping the community of creators and entrepreneurs. If you're looking for a nice, simple solution to email marketing, then ConvertKit may be the best fit for you. Why not take it for a spin and see if it suits you.
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