Let's be honest: Facebook pages are dying a slow death and Facebook groups are definitely the future.
Do you agree with that statement?
Whether you do or you don't, it doesn't really matter because Facebook has literally come out and said in their mission statement that community is the biggest focus for the future.
I quote, “Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.”
That's why marketing strategy now becoming a thing and because we used to run 2 successful groups for our business, we decided to create a free guide all around Facebook groups for business.
It's such an in-depth topic that I decided to break it down into separate chapters all on different pages.
And because there are always changes going on with the platform, everything you're about to read in this guide is as up to date as you're ever going to find on the internet.
When you're ready, choose a chapter below and click on the button to read the entire breakdown.
And if you have a friend who could benefit from this free guide, feel free to share it with them using the options on the left.
Here is the full guide on Facebook groups for business…
Chapter 1: What is a Facebook Group?
In chapter one, we’re kicking it off with the basics and diving into what the heck a Facebook group really is and what it’s not.
If you’ve struggled to wrap your head around this community marketing phenomenon that’s currently going down, this is a great place to start if you’re trying to decide whether or not you’re going to start using Facebook groups for business.
Chapter 2: Facebook Pages vs Groups
One question we alllllways get is “why should I start a group if I already have a Facebook Page?”.
And I get it.
I mean, damn, we entrepreneurs are busy and it can feel overwhelming to add yet another task to our list.
In this chapter, I’m breaking down the pros and cons of both Facebook Pages and Facebook Groups so you can make the right decision for you.
If you’ve been wondering “should I create a Facebook Page or Group for my business” then you should find this chapter wildly useful.
Chapter 3: How To Create a Facebook Group
So here’s the thing: It’s actually pretty damn easy to create your Facebook Group and get it out there.
However, to make it even easier, I’ve broken down each step (and included screenshots of each step *fist pump*) to walk you through the whole process.
Because sometimes you just want to be told what to do, am I right?
Chapter 4: How To Grow a Facebook Group
Ohhhhh yeah! This is where we start diving into the good stuff and start talking about how to use Facebook for business!
Now if there is one thing I know for sure when it comes to Facebook Groups is that a lot of group owners looooove having the big flashy membership numbers.
I mean, it just looks good, right?
I totally get it.
And since we’ve now grown TWO groups to over 55,000 members (combined), we know a thing or two about how to grow ‘em…without forking over cash for Facebook ads.
In this chapter, it’s all about organic growth tips so that you can start leveraging the platforms and opportunities you already have to grow your group full of perfectly aligned members!
Want to get your hands on those tips?
Chapter 5: Facebook Group Engagement
Facebook engagement. It’s the one thing that holds soooo many people back from starting their own Facebook Group for business.
I hmmm’d and haww’d over whether to start our first group for close to 6 months because I was nervous people wouldn’t engage or talk in it and I would be stuck with a group full of lurkers.
Can you relate?
If so, you’re going to l.o.v.e this chapter because we’re diving deep into some of my go-to engagement strategies that help turn those lurkers into lifers.
If you’re worried about creating a group and hearing nothing but crickets then tap that sexy lil’ link below and get to reading!
Chapter 6: Facebook Group Marketing
I’m not gonna lie, this is my favourite element of Facebook Groups!
Because there are so many engaging, non-pushy ways to market inside your Facebook group that doesn’t feel like you’re “marketing”.
Best of all, I’ll walk you through some of our no-fail strategies for turning your free members into paying customers in a way that doesn’t feel pushy, salesy or piss off the members you worked so hard to build a relationship with.
Looking for some good Facebook Group ideas to help you up your sales and marketing game?
Chapter 7: Facebook Group Tools
Let’s face it: We’re all busy.
And sometimes doing everything manually inside of your group can feel like a tedious time suck.
Trust, I feel you.
Which is why we’re using this chapter to break down some handy tools you have at your disposal that will allow you to automate your group and dig into the data so you’re using your group strategically and not wasting any time.
Plus, I’ve also included some of the top Facebook Groups for business that you may also want to check out to see how they do what they do.
Because let’s be real: If you want to start using Facebook groups to propel your business forward, it’s helpful to see how other pros are doing this with mad success.
Advanced Facebook Group Strategies
Because using Facebook groups for business reasons can be fairly subjective at times, we created this 3 part program for David's audience to focus on what is working extremely well for us right now and how it can apply to your business.