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GetResponse Review For 2020: Features, Pricing & Competitors
Email marketing is so important to your business. There’s no doubt that it can be difficult at times, but it's often crucial to your sales and the overall success of your business.
There’s so much talk about email being dead, but this is simply not true. Studies have shown that email still outperforms other channels in terms of revenue generated.
People still read emails. If you can gain access by offering value, you'll be able to develop a deeper relationship with your subscribers.
‘People who buy products marketed through email spend 138% more than those who do not receive email offers’. McKinsey & Company
If you’re new to email marketing or you’re an old timer you’ll need an email service provider. This will make it possible to collect subscribers and to serve them through regular emails. They will also have associated analytics, so you can see how your emails are performing.
In this GetResponse review we’ll discuss the features, pros, cons, pricing and competitors. By the end of this GetResponse review you’ll know if it's the best tool for your needs.
Free for 30 days
Value for Money
One of the cheapest email marketing tools and even offers a 30-day free trial, no credit card required.
Help docs, email & 24/7 live chat support. No phone support. Email support in 7 languages. Support is pretty good on the whole.
Ease of Use
Can be a little clunky, but the platform is still relatively easy to use overall.
A robust email marketing tool, with great features.
We Don't Like
What Is GetResponse?
GetResponse is one of the OGs in the email marketing space, having been formed in 1997.
Nowadays GetResponse is a full featured email marketing platform with 350,000+ customers.
Getresponse allows you to set up and build an email list, create a newsletter, segment your subscribers and serve them through autoresponders.
Getresponse's features are evolving and they're becoming more of an ‘all-in-one' marketing solution, adding webinar hosting and CRM functions.
Is GetResponse Right For Me?
GetResponse isn’t going to be the right tool for everyone. Nothing is right for everyone.
It's the best fit for bloggers who have a limited budget. Or if you're just getting started with your blog or business, then GetReponse could be a good choice. It’s easy to use and isn't going to drain your time or financial resources.
If you're looking for complex automations, then you might be better suited to Active Campaign or ConvertKit.
GetResponse Review: Features
- Create landing pages
- Autoresponder service
- RSS to email
- Mobile optimized
- Social integration
- Schedule emails
- Import contacts
- Webinars support
- Email statistics (clicks & open)
- Easy to customize email newsletter with pre-defined templates
- Analytic integration
GetResponse Features: The breakdown
The ability to build complex autoresponder sequences based on user behaviour is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; unlimited on the other plans).
Tools and templates for building automated sales funnels available on the ‘Plus’ plan (limited to 5 funnels).
Provides a basic customer relationship manager tool on the ‘Plus' plan or higher.
This functionality isn’t available on the ‘Basic' plan and the number of webinar attendees is capped for the ‘Plus', ‘Professional' and ‘Enterprise' plans at 100, 300 and 500 respectively.
Full set of e-commerce tools on the ‘Plus’ plan or higher.
Over 500 templates organized in categories. You can customize the templates to suit you.
Responsive email designs
Automatically adjusts your e-newsletter template so if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for their device.
Good range of analytics and reporting options.
Open rate, click-through, unsubscribe rates and so on — but in addition:
- one-click segmentation: segment people who didn’t respond and resend a different version of the email.
- metrics over time: find out exactly when most of your subscribers take action on your emails, so you can time future emails better.
- email ROI: add a tracking code to your post-sales page on your site, so you know how effective your email campaigns are in driving sales.
- per-user information — click on a subscribers to see where they signed up, where they're located and which emails they've opened.
- e-newsletter performance comparison — compare performance side-by-side.
Email creator allows you to make extensive use of web fonts.
You can split test up to five different messages against each other.
Landing page creator
Mobile-friendly landing pages are available on all plans. Using the creator is a little clunky.
Ability to host webinars on the platform. The ‘Plus' plan allows you to host a webinar with up to 100 participants; the ‘Professional' plan's cap is 300; and the ‘Enterprise’ plan’s cap is 500.
You can also purchase more functionality as an add-on for the ‘Basic’ plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit.
Integrated CRM. Add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact.
Not a robust CRM with all the functions you would expect, but hopefully it will develop over time.
Helps you run an e-commerce business and is available on ‘Plus’ plans or higher.
The autofunnel allows you to;
- Create a product catalogue
- Create and run Facebook ads
- Create landing pages
- Add subscribers to an autoresponder sequence
- Drive users to sales pages
- Take payment for products
- Send abandoned cart emails if necessary
All within GetResponse.
Allows you to do single or double opt in.
Segment audience and send to or exclude any segment from emails.
GetResponse Vs Competitors
GetResponse vs Aweber
Aweber is probably one the most basic email marketing tools, but it’s reliable and solid. They offer phone support where GetResponse doesn’t.
GetResponse vs ConvertKit
The main differences between GetResponse and ConvertKit are that GetResponse offers a specialized Webinar automation autoresponder workflows builder, whereas ConvertKit does not. ConvertKit provides a simpler user interface that is easier to use than GetResponse. GetResponse is almost half as expensive as ConvertKit. ConvertKit offers really user-friendly automations.
GetResponse vs Active Campaign
GetResponse Review: Pricing
There are four GetResponse plans:
- Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
- Plus — starting at $49 per month for up to 1,000 subscribers
- Professional — starting at $99 per month for up to 1,000 subscribers
- Enterprise — custom pricing for lists exceeding 100,000
Save 18% if you pay for 12 months and 30% is you pay for 24 months.
GetResponse Customer Reviews
‘With GetResponse, I can work with multiple clients on their email marketing campaigns. It’s an easy to use, cost-effective way to create emails for our clients’. Katie Townsend, Managing Partner, Brand Accomplished
‘My email campaigns bring in more business than any other form of marketing. Every time a monthly email goes out, I get multiple signups for my photo workshops, and it continues into the following weeks. I would give up any other form of marketing, as long as I could keep my email campaigns going!” Paul Nguyen, Co-Founder, Bluehour Photo Venture
‘The key decider for our organization has been the design flexibility, enabling our artistic team to dynamically adjust the template to best convey case studies in regional education, culture, communication and the sciences’. Akané Nozaki, Public Information Officer, UNESCO Bangkok
Frequently Asked Questions About GetResponse
How much does GetResponse cost?
GetResponse pricing starts at $15/month for up to 1,000 subscribers. If you have more contacts, you can get 2,500 for $25/month or 10,000 for $65/month. All plans include unlimited emails and autoresponders.
Is GetResponse free?
They don’t offer a free plan, but they have a 30-day free trial.
What is GetResponse?
GetResponse is an email marketing platform. It helps you to build an email list, so you can develop your relationship with them and build a customer base.
Is GetResponse a CRM?
GetResponse has a Customer relationship management (CRM) feature that helps you manage your company's interactions with current and potential customers.
Which is better AWeber or GetResponse?
Aweber has some similar features to GetResponse. But GetResponse is significantly ahead in the area of workflow based automation.
Where is GetResponse located?
The company operates globally with offices in Canada, Poland, the U.S, Russia and Malaysia.
Is GetResponse Worth It?
GetResponse holds it’s own against the competition and is undoubtedly one of the better tools on the market today.
If the webinar and CRM features were more robust, it would be challenging some of the bigger players in the space.
It’s price makes it a great choice for those just starting out, or those with a limited budget.
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