A little 2 years ago I made a big, bold claim that Facebook pages were dead to me and I was going all in on Facebook groups.
And man, did I go all in.
From creating my group from the ground up and growing it to over 44,000 entrepreneurs in less than 2 years, I was all. about. groups.
And then I noticed things changing.
The group was losing its charm.
People were skirting the rules, coming in with motives and over time, no matter what I did, the group became more about people slyly pitching themselves than community.
And I started to resent what I had built.
So, what’s a community builder to do when their community takes a turn and loses the magic it was once known for?
Shut it down.
Now, to clarify, I didn’t burn the group to the ground, wash my hands of it and walk away.
Oh hell no.
Instead, I decided to start at square one, start a new group and basically hit the reset button.
And you know what?
It was the best thing I did as a group owner.
Because if there is one thing that separates the good groups from the bad it’s COMMUNITY.
But how do you foster that and how can you strategically use your group to grow your business, without sacrificing your community?
You click play and listen in and we dive deep into how to use groups to propel your business forward in 2018.
Because groups aren’t dead.
They’re just different.
So, how can you use them to grow YOUR business?