Human-centric design in UX/UI is SO important! Let me tell you why…
Thinking of building a website or app?
As a digital entrepreneur, you probably know that there are many things involved in building an effective one.
But let’s focus on one of the most important aspects-the interface, as you know how aesthetically pleasing and easy to use apps or websites can attract and retain users.
A good interface is one that is designed with ease of access for the user in mind. Many users have the habit of abandoning a site or an app if the user experience is bad.
Numbers don’t lie!
If you look at these statistics, you will understand why human-centric design in UX/UI design is SO important:
You might design an interface that contains state-of-the-art features and complies with your business goals, but it loses purpose if the user isn’t happy with it.
What matters the most when designing a web or app is accessibility, usability, and simplicity.
Not sure what UX/UI mean?
UX design refers to user experience design. UI design refers to user interface design. Both are crucial for a product’s success and need to work closely together as a great product experience starts with UX and is followed by UI.
Without further ado, let’s get into why human-centric design in UX/UI is essential:
What Is Human-Centric Design?
Sometimes called participatory design, human-centric design is a creative approach that focuses on people’s everyday thinking, emotions, and behavior.
It solves problems that involve the end-user and places them at the center of the digital design process. A human-centric website or app will be esthetically pleasing AND functional.
What more could you want?
Importance of Human-Centric Design in UX/UI
1. It provides an uncomplicated user experience
When you purchase a product, ease of use is one of the most important things you look for. It’s the same with websites and apps!
By using this design, you’ll be able to create a user-friendly site or app that’s attractive to almost anyone.
If you look at Airbnb, they’ve improved their booking functionality by revamping it with a sleeker and smoother user interface.
No wonder Airbnb has over 150 million users to date!
The Airbnb app incorporates a human-centered approach for its UI/UX and offers uncomplicated app usability to its users. You can easily make new bookings, rent out a home, and insert the date, time, and the number of people you intend to book a home for.
With the click of a button, you’ve got your next vacation booked in no time!
2. It brings simplicity
A good UX design, like Trello’s, doesn’t come with unnecessary design elements and features.
Trello, allows you to keep your projects and discussion boards organized in one place.
You can grasp everything on the home screen easily, and it functions exactly the way it is supposed to!
Users won’t have a hard time trying to figure out how to move tasks from one board to another since the interface design is intuitive and straightforward. Even first-time users of their app won’t have any issues navigating the various pages.
3. It engages the users
Apps like Duolingo don’t just have a simple design, but they engage their users!
In case you’ve never heard of it, this is a popular language-learning service that offers 68 courses, covering 23 languages.
It’s brilliant because they use gamification to keep things interesting!
While using this app to learn a language, you can proceed further only when you have finished a certain task or game. And backed by its simple UX design, it is easily one of the most engaging and easy to use e-learning apps.
4. It helps you gain a better understanding of the problem
With human-centered design, you can gain a better understanding of the problems you need to solve. You’ll be able to figure out the users’ pain points and improve your design!
You can also observe the way users interact with a product or service, which helps you become aware of specific behaviors that provide a different perspective on a problem.
You can also assess how users deal with a problem when they encounter one and offer a design solution that users can understand.
For instance, Turbo Tax focuses on the notion of intuitive design and provides a personalized user experience.
This addition of personalization allows the user to complete an annoying and tedious task, but in an engaging (and fairly pleasant) way.
5. It increases sales
Advertising your product is great for sales! But increasing organic engagement is even better for long-term and a much more promising approach. With a human-centric design, you can create organic engagement which turns into sales.
After all, a product’s or service’s sales increase only when you can satisfy the users. The application of this approach will enable you to see your product’s future more clearly and predict the next moves.
Amazon is a prime example of a company that has built its success and ROI by focusing on customer experience throughout the entire customer journey and by continually measuring the user experience.
6. It builds an adaptive interface
Maybe you’re wondering what an adaptive interface is. Let me give you an example:
Instacart, an online grocery delivery platform, has built an adaptive interface that makes it possible for visually impaired people to shop easily.
If you visit their site and browse different departments, you will find the product showcase is well defined.
The color and contrast choices fit the visual preferences of people of every sort.
7. It clarifies your vision
Following a human-centered approach to design gives you a clear vision of what to build next.
On top of that, you are able to see your users’ perspectives of a product, such as what poses difficulties, how to deal with problems, and what would be more beneficial for them.
So then, you gain a clear visual representation of the product vision.
8. It gains credibility
When you have a direct connection with your users, it guarantees better consistency between their needs and your solution. It increases users’ trust and improves a product’s longevity.
Credibility develops over time, and you have to work hard to actually build it in the first place! When you’ve established trust, you can work hard to maintain it and increase it.
9. It improves estimation
When you understand users’ needs and the product you’ll create to address them better, you can estimate your product design and development effort and costs better. Since your requirements are clear, you know your next move, and you can see the future of your product or service four to five years from now.
Are you planning to build a website or an app in the near future?
Remember to incorporate human-centric design in your UX/UI. It’s definitely an investment at the beginning, but the benefits are 100% worth that investment.
Apart from the aesthetic appeal–accessibility, usability, and simplicity are a must when it comes to the user interface. If you’re able to provide great user experience, you can create organic engagement, build customer trust, boost your brand reputation, drive sales, and also improve estimation!
Chintan Bhatt is the founder & chief designer at YourUXTeam.com, a company that works with startups, software firms and design agencies across user testing, high-level UX design, gorgeous UI design, and interactive & motion prototyping to design products that are incredibly easy and delightful to use. Connect with Chintan on LinkedIn and Twitter.