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Iconosquare Review For 2020: Features, Pricing & Competitors

iconosquare review

As a business owner, social media statistics are important. While you shouldn't become obsessed with the numbers, having an accurate insight into the growth and engagement of your channels is crucial in helping you refine your messaging and drive your business forward. 

You want to be able to see the nitty gritty of your analytics. In order for you to can tailor your content, so it becomes irresistible to your audience. 

Most social media platforms include an analytics section, but they aren't always super detailed. The more information you have, the more it can help you. 

In this Iconosquare review we’re digging into this social media analytics tool to show you the pros, cons, features and pricing. By the end of this Iconosquare review, you’ll know if it’s the tool of your dreams!

Free for 14 days

Review of: Iconosquare

Purpose: Social Media Analytics Tool

Value for Money


No free plan, but a 14 day free trial. Not the cheapest tool, but the good ones never are!



Email and live support. No phone support.

Ease of Use


Easy to set up and use. Clean, easy to use dashboard.



Great tool with many features to help you grow your Instagram account.

We Like

We Don't Like

What Is Iconosquare?

Iconosquare is an app that connects to your social media accounts to give you useful metrics. It has powerful analytics, management & scheduling features for people who want to up their presence on social media.

Initially the software was called Statigram when it launched in 2011. They now have more than 10 million members.

You don’t have to worry about being penalized for using a third party app, as Iconosquare is a proud Instagram partner. In 2017 Facebook analytics was launched and Iconosquare began its official marketing partnership with Facebook too.

Iconosquare Review: Features

  • Follower growth measurement
  • Daily lost/gained followers
  • Follower locations
  • Top follower identification
  • Real time post performance
  • Comments and likes count
  • Data filters
  • Hashtag tracking
  • Influential posts tracking
  • Location based post tracking
  • Influential profile spotting
  • Competitor performance tracking
  • Reporting
  • Analytics

Iconosquare Features: The Breakdown

Iconosquare is used in three areas- analytics, monitoring, and publishing:

Publishing and content management

There’s two sections; The media library for storing content, and a section where you manage posts.

You can upload from your device or import it from Onedrive or Dropbox and add labels, hashtags and captions.

The Scheduler is a calendar with time slots, which handles posts and stories. This content can then be automatically posted as Iconosquare is an approved tool.  

There's a preview option within the scheduler, so you can see in advance how the feed looks.

Analysis and assessment

In the analytics tab you can find info on status, growth, reach and a lot of other properties of your profile. You can view analytics from timeframes you’ve chosen.

The ‘Overview’ section gives you a comprehensive report of your profile. The number of followers, impressions, engagement rate, follower growth, etc.

It shows your recent posts and the engagement. There are lots of options when it comes to sorting your data. 

The ‘Community’ section shows you the demographics of your audience. 

The ‘Reach’ section shows you the penetration of your posts and when your followers have been most active.  

The dashboard is fully customizable, so you can display things just how you want them.


You can analyze various trends in your industry, understand the performance of multiple hashtags, etc.

The ‘Profile activity’ section gives you more information about the views and clicks you receive.

The ‘Stories’ section shows you which stories are getting the most traction. 

‘Mentions’ will tell you how relevant you‘re on the platform. It shows data for every time someone has mentioned your profile on Instagram.

You can compare mentions in comments, captions, and tags. You’ll get actual numbers, as well as comparative data.

‘Industry Benchmarks’ tracks your performance against the average performance of your industry. 

‘Hashtags’ lets you research hashtags you’re interested in. 


You can track your competition and get an overview of all of them. You can see which hashtags they’re using and which content is performing for them. 

Managing conversations

The only way to chat with another user is using direct messages on the mobile app.

You can also interact via comments and through stories. 

Iconosquare lets you manage these conversations, and gives you tools which will help you take care of large volumes of comments.

You can read your comments in the  ‘Conversations’ tab. You can then reply right there and then mark the comments as read.

You can also display comments for a specific post. These can be exported.

Team management

Iconosquare lets you add other users on the account, depending on your subscription plan.

Roles of these users can be assigned and you can decide what they can have access to.

Only an administrator can deal with billing, payments, subscriptions, etc.

Export reports

Most of the reports can be downloaded in a number of formats, including PNG and CSV formats. You can schedule reports at regular intervals and set it to email you the report. 

Your own Instagram habits

You can also find information about your own Instagram habits. What time of day you typically post or which filter you use the most? It even tells you what's the best time to post.

Follow or unfollow

Tells you who unfollowed you in the last 7 days. 

Run Instagram video and photo contests 

Just pick any three hashtags of your choice and Iconosquare will collect the photos and videos in a gallery.

Iconosquare Review: Is Iconosquare Right For Me?

If you want to grow your brand, engagement and follower numbers on Instagram and/or Facebook, then Iconosquare could be a good fit for you.

Iconosquare Vs Competitors

Iconosquare vs Later

Later shows Instagram analytics so you can check your performance on the platform. It shows engagement rates and best publishing times, etc. Iconosquare gives you an easy way to reply to comments on your posts and see any post or comment that you're tagged in.

Iconosquare vs Hootsuite

Hootsuite is social media management tool, which allows you to manage multiple networks and profiles and measure your campaign results. Iconosquare focuses on helping you connect and engage with your audience using industry-leading analytics and tools. 

Iconosquare vs Buffer

Buffer focuses on social media management, while Iconosquare focuses on analytics.

Iconosquare Review: Pricing

Pro Plan

€29/mo (3  social profiles/2 team members)

Advanced Plan

€59/mo  (5 social profiles/3 team members)

Agency Plan

Contact vendor (10 social profiles/unlimited team  members.

14  day free trial

Frequently Asked Questions About Iconosquare

What is Iconosquare used for?

Iconosquare is social media management software. Iconosquare offers the following functionalities:

  • Brand Tracking
  • Auto Publishing
  • Social Media Monitoring
  • Customer Engagement
  • Content Management
  • Multi-User Collaboration
  • Posts Scheduling
  • Multi-Account Management
  • Analytics (Social Media)

How much does Iconosquare cost?

The pricing for Iconosquare starts at $29.00 per month. Iconosquare has 2 different plans:

  • Pro at $29.00 per month.
  • Advanced at $59.00 per month.

Iconosquare also offers a custom plan based on the customer's request.

Does Iconosquare offer a free plan?

No, Iconosquare does not offer a free plan.

What are the top alternatives for Iconosquare?

Here's a list of the best alternatives for Iconosquare:

  1. Hootsuite
  2. Buffer
  3. Sprout Social
  4. Later
  5. Zoho Social

Does Iconosquare provide API?

Iconosquare doesn’t provide API.

Is Iconosquare Worth It?

Iconosquare has many great features for Instagram and Facebook, but most of the users will be focusing on Instagram. Instagram is at the core of all features and tools available on this platform. 

It lets you manage content efficiently, monitor it and grow by highlighting your best content.

The scheduler works well and the automatic content posting is very useful. The scheduler stores all your media files, which is a handy feature if you want to manage your profiles on the go. 

The analytics section is great, visually displayed and easy to understand. 

The monitoring tools help you spot trends and devise your own strategies accordingly. Tracking your competitors, hashtags, etc.

If you want to get a monitoring and management tool for Instagram, then Iconosquare could be the perfect fit for you.

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