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As a business owner you need your sales pages and opt in pages to convert. It can take a chunk of your time to create these landing pages. Time that you could spend elsewhere in your business. If you struggle with design, this might become a headache. Maybe you even have to hire someone to do it for you. More time and expense! A landing page builder makes it easy and quick to create these pages and because the templates are optimized for conversions you can put them to work straight away, without the need for endless testing.
By the end of this Instapage review you'll know if it's a good fit for your needs.
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Review of: Instapage
Purpose: Landing Page Builder
The features are great, but it’s not the cheapest tool. Packages start at $149 per month (annual billing), for up to 30,000 unique visitors per month.
Comprehensive help center, includes videos, plus a live chat feature.
Drag and drop interface. Easy to set up split tests and edit the mobile version of your pages.
Packed with features and templates you can create great pages which get results.
Instapage is an easy to use cloud-based, landing page creation tool. They offer a drag and drop editor which makes it simple to move elements anywhere you want. You don’t need any technical or design skills to be able to create beautiful, effective landing pages. Their main focus is supporting agencies who want to improve their conversion rates. They specialize in post-click automation.
What is Post-click automation (PCA)?
Post-click automation (PCA) is marketing technology that helps marketers to maximize advertising conversions by automating the post-click stage in their advertising funnel. Instapage customers benefit from an average conversion rate of 16%—4x higher than the industry levels.
If you're looking to create great looking, high converting landing pages and you're not restricted by budget then Instapage might be a good fit for you. Instapage is good solution, especially for relatively non-technical marketers and small business owners. People who love analytics will love Instapage. They main focus in on agencies who want to maximize their conversion rates through PCA.
You can create landing pages in a WordPress Page Builder. However, there are clear advantages with using Instapage.
There’s a comprehensive Help Center, including videos and a Live Chat feature. If you’re an Enterprise client, you're allocated a Customer Success Manager.
Instapage is great for team collaboration. You can mark edits and adjustments in the tool itself, rather than having to use a separate communication tool to give feedback.
Leadpages and Instapage are very similar. Leadpages is easier to use, especially for people with no code/design experience. Instapage is also easy to use, but it offers a lot more customization. Both tools are GDPR ready for European users and subscribers and both also have a WordPress plugin. If you’re looking at speed and simplicity, LeadPages would come out top. If you’re happy to use a tool that takes a little more time, but can create a more attractive page then Instapage would be a great fit.
Comparing these two tools isn’t as easy as other comparisons. Although they both let you create landing pages, sales pages and opt in pages, ClickFunnels has many additional uses. Including creating websites and building funnels. Whereas Instapage is 100% focused on landing page creation. Both tools offer a 14 day trial, Instapage starts at $79 a month ($69 annual billing), Clickfunnels starts at $97. It’s worth noting that if you purely want a landing page builder, you might not need all the functions that Clickfunnels has.
Instapage has a great editor, offers advanced personalization tools and has helpful team collaboration features, but it's also the most expensive. Unbounce also a great editor, can be used for more than just landing pages and is more affordable than Instapage $79 per month (vs $149 for Instapage).
Unbounce has built-in Pop-ups and sticky bars. Instapage great for A/B testing and has better data reports. Instapage is easier to get to grips with and use. They have more templates (over 200). Unbounce is more involved technically, so Instapage is better for relatively non-technical marketers, small business owners and people who love analytics. Unbounce is better for intermediate technical marketers and those with a smaller budget.
Starting at $149 per month billed annually, for up to 30,000 unique visitors per month on the Business Plan.
However, some of the features we have outlined; A/B testing etc, are not available on the Business plan, only on the Enterprise plan
‘Instapage makes the A/B testing process so efficient. I’ve never done A/B testing so quickly without needing to involve multiple teams’. Stefano Rigoni – Digital Optimization Specialist, Eurosport
“Instapage has become an important part to scaling our AdWords campaigns. The ability to create, A/B test, optimize, and analyze the success of our landing pages has made our team smarter and faster. Now our designers can create an entire campaign without developer resources. Even more, the service we receive from our dedicated Customer Success Manager has made an enormous impact on our ability to meet our ROI goals.” Chris Briggs, Creative Director, Verizon
Instapage is one of the best landing page tools. If it's not the right fit for your needs you could check out LeadPages or Clickfunnels.
The plans start at $49 per month plan allows for an unlimited number of landing pages, visitors and domains. Instapage offers a 30-day free trial of the Basic plan, with full functionality for new users.
Instapage is a robust tool which has a lot to offer. They have changed their focus from being known as a landing page builder to a conversion specialist.
Their fees mean that if you're a new entrepreneur or small business who simple wants to start building their email list. Then Instapage might be more than you need.
However, if you're running an agency or a business which you're scaling and you want a powerful tool, Instapage is a great solution.
