Leadpages and Instapage are very similar. Leadpages is easier to use, especially for people with no code/design experience. Instapage is also easy to use, but it offers a lot more customization. Both tools are GDPR ready for European users and subscribers and both also have a WordPress plugin. If you’re looking at speed and simplicity, LeadPages would come out top. If you’re happy to use a tool that takes a little more time, but can create a more attractive page then Instapage would be a great fit.
Comparing these two tools isn’t as easy as other comparisons. Although they both let you create landing pages, sales pages and opt in pages, ClickFunnels has many additional uses. Including creating websites and building funnels. Whereas Instapage is 100% focused on landing page creation. Both tools offer a 14 day trial, Instapage starts at $79 a month ($69 annual billing), Clickfunnels starts at $97. It’s worth noting that if you purely want a landing page builder, you might not need all the functions that Clickfunnels has.
Instapage has a great editor, offers advanced personalization tools and has helpful team collaboration features, but it's also the most expensive. Unbounce also a great editor, can be used for more than just landing pages and is more affordable than Instapage $79 per month (vs $149 for Instapage).
Unbounce has built-in Pop-ups and sticky bars. Instapage great for A/B testing and has better data reports. Instapage is easier to get to grips with and use. They have more templates (over 200). Unbounce is more involved technically, so Instapage is better for relatively non-technical marketers, small business owners and people who love analytics. Unbounce is better for intermediate technical marketers and those with a smaller budget.
