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Instapage Review For 2020: Features, Pricing & Competitors

Instapage review

As a business owner you need your sales pages and opt in pages to convert. It can take a chunk of your time to create these landing pages. Time that you could spend elsewhere in your business. If you struggle with design, this might become a headache. Maybe you even have to hire someone to do it for you. More time and expense! A landing page builder makes it easy and quick to create these pages and because the templates are optimized for conversions you can put them to work straight away, without the need for endless testing. 

By the end of this Instapage review you'll know if it's a good fit for your needs.

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Review of: Instapage

Value for Money


The features are great, but it’s not the cheapest tool. Packages start at $149 per month (annual billing), for up to 30,000 unique visitors per month.



Comprehensive help center, includes videos, plus a live chat feature.

Ease of Use


Drag and drop interface. Easy to set up split tests and edit the mobile version of your pages.



Packed with features and templates you can create great pages which get results.

We Like

We Don't Like

What Is Instapage?

Instapage is an easy to use cloud-based, landing page creation tool. They offer a drag and drop editor which makes it simple to move elements anywhere you want. You don’t need any technical or design skills to be able to create beautiful, effective landing pages. Their main focus is supporting agencies who want to improve their conversion rates. They specialize in post-click automation.

What is Post-click automation (PCA)?

Post-click automation (PCA) is marketing technology that helps marketers to maximize advertising conversions by automating the post-click stage in their advertising funnel. Instapage customers benefit from an average conversion rate of 16%—4x higher than the industry levels.

Is Instapage Right For Me?

If you're looking to create great looking, high converting landing pages and you're not restricted by budget then Instapage might be a good fit for you. Instapage is good solution, especially for relatively non-technical marketers and small business owners. People who love analytics will love Instapage. They main focus in on agencies who want to maximize their conversion rates through PCA.

Instapage Review: Features

Before we dig in let’s look at main Instapage features:

  • 200+ pre-made templates.
  • A blank page template, so you can start from scratch.
  • Drag and drop page builder. 
  • Elements can also be layered.  
  • Every element has their own settings which you can customize. 
  • Instablocks save specific content sections and reuse them on other pages. 
  • Choose from pre-built blocks.
  • Access to 33 million Bigstock images – although you have to purchase each image.
  • Simple integration with many popular email service providers including ConvertKit, Mailchimp, and ActiveCampaign.
  • Detailed form builder and asset delivery – easily create all types of forms. Integrates with numerous tools. Instapage can automatically deliver lead magnets.
  • Free hosting for your pages on Instapage servers or embed them on your WordPress site or Facebook page.
  • Mobile responsive landing pages across devices.
  • Widgets that allow you to insert elements like countdown timers, CTA buttons, etc.
  • Collaboration tools – e.g. you can leave comments on specific parts of a landing page draft.
  • Design Google AMP landing pages using the same drag and drop interface.
  • Analytics – such as Google Tag Manager, Heatmaps, A/B testing, etc.
  • Connects to Google AdWords and other services to integrate attribution data like AdWords campaigns etc.
  • Simple, user-friendly interface.

Instapage Features: The Breakdown

Advantages of using a landing page tool 

You can create landing pages in a WordPress Page Builder. However, there are clear advantages with using Instapage.

    • Creation of converting landing pages is their sole focus.
    • Includes optimized templates, so you don’t have to start from scratch.
    • Better analytics such as A/B testing, heatmaps, Google tags manager etc.
    • You can manage landing pages for multiple websites from one Instapage account.
    • Cheaper than hiring a designer to create the page for you.
    • Quicker to set up. 
    • Can deliver the assets to the subscriber.


There’s a comprehensive Help Center, including videos and a Live Chat feature. If you’re an Enterprise client, you're allocated a Customer Success Manager.


Instapage is great for team collaboration. You can mark edits and adjustments in the tool itself, rather than having to use a separate communication tool to give feedback.

Instapage Vs Competitors

Leadpages vs Instapage 

Leadpages and Instapage are very similar. Leadpages is easier to use, especially for people with no code/design experience. Instapage is also easy to use, but it offers a lot more customization. Both tools are  GDPR ready for European users and subscribers and both also have a WordPress plugin. If you’re looking at speed and simplicity, LeadPages would come out top. If you’re happy to use a tool that takes a little more time, but can create a more attractive page then Instapage would be a great fit. 

Clickfunnels vs Instapage 

Comparing these two tools isn’t as easy as other comparisons. Although they both let you create landing pages, sales pages and opt in pages, ClickFunnels has many additional uses. Including creating websites and building funnels. Whereas Instapage is 100% focused on landing page creation. Both tools offer a 14 day trial, Instapage starts at $79 a month ($69 annual billing), Clickfunnels starts at $97. It’s worth noting that if you purely want a landing page builder, you might not need all the functions that Clickfunnels has.

Unbounce vs Instapage

Instapage has a great editor, offers advanced personalization tools and has helpful team collaboration features, but it's also the most expensive. Unbounce also a great editor, can be used for more than just landing pages and is more affordable than Instapage $79 per month (vs $149 for Instapage). 

Unbounce has built-in Pop-ups and sticky bars. Instapage great for A/B testing and has better data reports. Instapage is easier to get to grips with and use. They have more templates (over 200). Unbounce is more involved technically, so Instapage is better for relatively non-technical marketers, small business owners and people who love analytics. Unbounce is better for intermediate technical marketers and those with a smaller budget.

Instapage Review: Pricing

Starting at $149 per month billed annually, for up to 30,000 unique visitors per month on the Business Plan.

However, some of the features we have outlined;  A/B testing etc, are not available on the Business plan, only on the Enterprise plan

Instapage Customer Reviews

‘Instapage makes the A/B testing process so efficient. I’ve never done A/B testing so quickly without needing to involve multiple teams’. Stefano Rigoni – Digital Optimization Specialist, Eurosport

“Instapage has become an important part to scaling our AdWords campaigns. The ability to create, A/B test, optimize, and analyze the success of our landing pages has made our team smarter and faster. Now our designers can create an entire campaign without developer resources. Even more, the service we receive from our dedicated Customer Success Manager has made an enormous impact on our ability to meet our ROI goals.” Chris Briggs, Creative Director, Verizon

Frequently Asked Questions About Instapage

What is the best landing page software?

Instapage is one of the best landing page tools. If it's not the right fit for your needs you could check out LeadPages or Clickfunnels.

Is Instapage free?

The plans start at $49 per month plan allows for an unlimited number of landing pages, visitors and domains.  Instapage offers a 30-day free trial of the Basic plan, with full functionality for new users.

What is Instapage?

As mentioned above, Instapage is a service that helps you create landing pages for your online marketing and promotion campaigns. They offer A/B Testing, multiple campaign management, easy page building, and lots more.

Instapage Review Summary: Is Instapage Worth It?

Instapage is a robust tool which has a lot to offer. They have changed their focus from being known as a landing page builder to a conversion specialist. 

Their fees mean that if you're a new entrepreneur or small business who simple wants to start building their email list. Then Instapage might be more than you need.

However, if you're running an agency or a business which you're scaling and you want a powerful tool, Instapage is a great solution. 


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