Leadpages Review 2020: Features, Pricing & Competitors


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Leadpages Review For 2020: Features, Pricing & Competitors

Leadpages helps you grow your email list by creating great conversion-optimized landing pages. It provides lots of tested proven templates, which you can use to encourage people to opt in for your freebie, sign up for your webinar, or to buy your products. 

In this Leadpages review, we'll discuss prices, advantages and customer reviews. By the end of this Leadpages review, you'll find out if it's the most suitable landing page tool for you. Or if using an alternative like Instapage or Clickfunnels might be a better option.

14 day FREE trial

Review of: Leadpages

Value for Money


Leadpages now has a basic ‘Start’ package for $15 a month if paid annually, so their packages are affordable for most businesses. 



Focused on advanced subscribers. 1-on-1 Quick Start Call & free virtual workshops. Those under the standard plan have chat support (9 AM-5 PM CT Mon-Fri). Or  you can open a support ticket.

Ease of Use


So easy to use. Simple layout. You can sort templates by conversion for ease of use. Has a WP plugin to make using it even simpler.



100% focused on building landing pages which convert. Does exactly what it states.

We Like

We Don't Like

What Is Leadpages?

Leadpages is a tool which helps people create beautiful and high-converting landing pages and opt-in boxes, via a drag and drop interface. It offers an easy and quick way to create landing pages and opt-in boxes without any design or coding knowledge. 

Is Leadpages Right For Me?

If you want to create effective, attractive and high converting landing pages, then Leadpages might be a good fit for you. Adding the Start package (at $15 a month) has made this tool accessible to more businesses.

Leadpages Review: Features

Let’s look at Leadpages main features:

  • 200+ free page templates
  • Drag & drop layout
  • 404 page conversion
  • A/B split testing
  • HTML editing
  • Contact management
  • Conversion optimization tools
  • Conversion rate stats & analysis
  • Custom landing pages
  • Customizable fields & templates
  • Email notifications
  • Duplicate landing pages easily
  • Dynamic elements: buy now buttons, count-down timers, etc.
  • Email integration
  • Engagement analytics
  • Mobile-friendly templates
  • Sorted pages by by conversion rate
  • Pre-populate form fields
  • Publish on any site
  • SEO-friendly templates
  • SMS integration & marketing
  • Timed & exit popups
  • Two-step opt-in 
  • Unlimited landing pages & domains
  • Widgets
  • Huge marketplace of paid templates 
  • Lots of integrations 
  • Create an entire conversion based website.

There are additional features available on some of the plans:

  • Leadboxes – Custom designed pop-up forms. You can display automatically or based on a user’s actions. 
  • Leadlinks – Allow existing subscribers to sign up to an offer in one click
  • Leaddigits – Makes it possible for your leads to opt in to your email list via their mobile phones and automated text messages.

While the landing page creator is still the focus of Leadpages, these additions can help increase your results.

Leadpages Features: The Breakdown

Now, we'll go a little deeper into some of the features we like the best; 

Pop-up opt in boxes 

You  might not like pop-ups, but they do work to increase subscriber growth. They offer ‘Exit-intent' pop-ups, which trigger when visitors move their mouse to close a page. 

Facebook Ad Builder 

Create your Facebook & Instagram ads from inside the built in Ad Builder. The Ad Builder has been proven to perform 2-5 x better than using the Facebook Ad Manager. 

Shutterstock Premium Images

Leadpages let you buy Shutterstock premium images from inside your Leadpages account. You can then use these images on your pages.  

40+ Standard integrations + Zapier for even more!

Connect Leadpages to many of  your favorite tools, for a more seamless business.

Free hosting

You can create a full website code-free on Leadpages and securely host it on a free Leadpages domain. Use the conversion optimised templates, which are SEO optimised,  fully mobile-responsive, and which load super fast to create a website. 

Countdown timers

Urgency encourages people to make decisions, hopefully that will be to opt in or purchase. Leadpages gives you the option of using countdown timers on your pages. You can also automatically redirect any visitors who arrive after the countdown has ended to a different page or hide a section of the original page. Very clever!

Thank-you & confirmation pages

Create customized thank-you and confirmation pages to help keep subscribers engaged in the process. 

Alert bars

Create an alert bar to show at the top or bottom of your pages. 

Online sales & payments

With Leadpages it’s easy to make sales and then deliver the digital products. Leadpages Checkouts powered by Stripe.

SEO-friendly pages

The better your page SEO,  the more search traffic you will get and the more money you could make. Leadpages have easy-to-edit metadata fields and a wide range of SEO-friendly templates which make SEO easy!

Automatic Facebook pixel tracking

When you use the Leadpages Ad Builder, your Facebook Pixel is placed automatically. So you don’t have to worry about the tech.

Message-match ads to pages

You can create consistent ads campaigns that are pre-populated with your landing page's content. Then each ad can be customized to suit your needs.

99.9% Uptime

Uptime is everything and downtime could mean lost sales. Leadpages is powered by Google's App Engine and is both fast and reliable.  

Device-specific preview

It’s important to know how your pages will look on a host of different devices. Within Leadpages you can preview your content on various different device screen sizes. You are able to then spot any potential issues.  

Easy drag-and-drop interface

Leadpages is so easy to use. Just drag, drop, click, and type to customize your website, landing pages, and forms.

Leadpages Vs Competitors

Leadpages vs Clickfunnels

ClickFunnels is all-in-one sales funnel software that lets you manage everything from lead capture to sales in one platform, whereas Leadpages is a specialized landing page application. You really need to understand what you want to achieve from using your chosen tool, before you will know if ClickFunnels or LeadPages is the best fit for you. ClickFunnels is much more expensive, but it does a lot more than LeadPages.

Leadpages vs Instapage

Leadpages and Instapage are similar tools. Leadpages is easier to use, especially for people with no code or design experience. Instapage are focusing more in agencies with their product too. That being said Instapage isn’t particularly difficult to use and it offers a lot more customization and collaboration functions.

Leadpages Review: Pricing

LeadPages doesn’t have a free option.

  • Start – $19/month ($15 if paid annually)
  • Standard: $37/month, ($25 annually – use on 1 website)
  • Pro: $79/month, $48 (use of 3 websites)
  • Advanced: $321/month, $2388/year (use on 50 websites)

The Start & Standard plans don't include:

  • A/B testing
  • Leadboxes
  • Payment widget
  • Leaddigits or Leadlinks

If you want those features, or some other more advanced features, you’ll be looking at one of the pricier plans which start $79/month (billed annually).

Leadpages Customer Reviews

‘For anyone looking to easily convert non-customers to customers, Leadpages is the full toolkit. My site is so easy to set up and manage that it was a no brainer to disconnect my old site.’ Clayton Poland AUTHOR & MOTIVATIONAL SPEAKER

‘I don’t know why you would create an opt-in page outside of LeadPages®. It’s just all there for you. It’s so simple'. Amanda Holmes – CHET HOLMES INTERNATIONAL

‘Leadpages is just easy. I have the analytics. I have the ability to make tweaks to the core elements and I know the structure was created for the sole purpose of conversion and make it look professional.' Ari Sherbill – POWTOON

Frequently Asked Questions About Leadpages

How much does Leadpages cost?

Leadpages offers four subscription plans: Start ($15/month if paid annually), Standard ($25/month if paid annually), Pro ($48/month if paid annually), and Advanced ($2388 a year paid annually).

Can you build a website with Leadpages?

Yes, with Leadpages you can easily create a high-converting website with code-free customizations. 

What is the difference between LeadPages and ClickFunnels?

Both tools have some common features, but also lots of differencesClickFunnels is an all-in-one sales funnel software, that helps you control everything from lead capture to sales. Whereas Leadpages is focused on landing pages and not the other parts of the process.

How do LeadPages work?

Leadpages lets you capture email subscribers, using page templates. You can use it to get people to give away lead magnets, register people into webinars, and to drive people into your email list.

Does LeadPages work with Squarespace?

Yes, you can use Leadpages with Squarespace.

Leadpages Review Summary: Is Leadpages Worth It?

Leadpages is a great solution for someone who wants to create great looking and effective landing pages. It’s very easy tool to use and the price point is not astronomical (especially now they have the $15 Start plan), which won’t break the bank. 

If you have limited design skills and need to create pages quickly and with little hassle, then it could be the right tool for you. If you want a super easy way to create gorgeous landing pages across multiple sites, as well as advanced features like Leadboxes, tons of integrations, and A/B testing, Leadpages won’t let you down and you would be looking at one of the more extensive plans, Pro or Advanced.

You could always take LeadPages for a spin and try Leadpages for 14-day for free.

So yes, for us LeadPages is worth it.

Do you think Leadpages is a good fit for your business? Let me know in the comments.


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