Why Membership Sites In The Future Could Be Bigger Than You Think With Stu Mclaren

Membership sites.

They've been around for over a decade, but only now are we starting to see an uptick in the number of businesses adopting them as a strategy.

In this episode, we interviewed Stu “The Membership Guy” McLaren (founder of Tribe) on what he thinks the future holds when it comes to membership sites.

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Resources Mentioned

The Big 3!

  1. Recurring revenue creates stability in business
  2. You're not selling content, you're selling connection
  3. People don't keep paying because they're happy, but because they are getting results

Episode Timestamps

  • 2:56 – Why membership sites over anything else?
  • 5:00 – Why recurring revenue is an attractive option when purchasing a business
  • 8:40 – Is recurring revenue becoming more attractive over time for business owners?
  • 10:50 – What's the difference between a membership and a recurring revenue business?
  • 13:20 – How “connection” is an up-and-coming industry
  • 14:35 – Who do you think should NOT start a membership?
  • 16:25 – What are some interesting memberships you have seen people start?
  • 24:40 – The number 1 reason why people leave a membership
  • 26:35 – The success path
  • 33:00 – How one of Stu's students sold her membership live at his event

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