Let's dive into these feature in more detail;
Identify and target new keywords you want to rank for. It’s also possible to see keywords our competitors websites are ranking for.
Keyword magic tool
Their database is packed with over two million keywords. You can also create keyword lists with up to 50 target keywords.
Searching will show you:
Average monthly volume of searches
Long-tail keywords to pursue
A trend graph
Competition for entering Adwords auctions
Number of SERP Features for the keyword
CPC (average cost to advertise for the keyword)
You can check the “questions” box which gives you the who, what, why, when, where, and how questions that people type in for that keyword.
You can add a check into the box next to the keywords you find valuable, then send them to the Keyword Analyzer tool for the next step.
Keyword Analyzer tool
This tool helps you further explore up to 1,000 selected keywords.
send them to other tools such as the position tracking tool
segment keywords further for analysis
export them to a spreadsheet
Position Tracking tool
When you’ve decided what you want to rank for and track, you can add them to the position tracking tool. You can get weekly updates on how you and your competitors are ranking for those keywords. You can see the various SERP features the keyword is triggering and who has those SERP features. You're able to look at the specific pages you are ranking for to see if they need improvement. Analyzing your competitors' landing pages to see what they're doing can give you new ideas for your pages.
Domain Overview tool
This tool shows you the keywords you already rank for and the traffic they bring to your site.
It can also show you;
The top 5 organic keywords that bring traffic to your site.
The traffic that keywords known to SEMrush are bringing to your site through organic traffic.
A graph showing organic position distribution, up to the top 100 results.
The traffic you could be bringing in with paid search.
Number of backlinks from referring domains.
Sources for organic and paid keywords.
Traffic by organic and paid sources over time.
A competitive position map based on number of keywords and organic search traffic.
Top paid keywords bringing traffic to the site.
Who, based on traffic and overlapping keywords, are your top organic competitors.
The paid position distribution of the keyword ads you target.
A chart showing your main paid competitors.
Your competitive positioning map relative to how many paid keywords you, and your competitors are targeting as well as traffic brought in from PPC keywords.
A sampling of some of your PPC ads.
Some of the backlinks that refer to your site, what those sites are and the anchor text and URL that those backlinks link to.
The top anchor texts used in backlinks bringing referring traffic to your site.
Referring domains that are driving traffic to your site. Sorted by those with the most backlinks pointing to your webpages.
Your most popular indexed pages that are back-linked by other domains.
You can go deeper on any of this information by clicking the relevant section.
Organic Research tool
This tool helps you learn about the keywords you, or your competitors/clients currently rank for.
You can see your keyword growth over time. The Positions tab shows a complete table of all the keywords you currently rank in the top 10 for. This feature is a great way to see exactly the keywords that are bringing you traffic, and how much of your total traffic they bring. You might not realise a particular keyword is driving a lot of traffic.
Keyword Gap tool
This tool helps you see how your website stacks up against your competitors who are targeting the same keywords. You can enter up to five websites at a time. You're shown a list of keywords both you and your competitor(s) have in common, with your ranking for the keyword vs their ranking. It will also show difficulty to rank for, volume, CPC, and Adwords competition.
Use the Keyword Gap tool to find keywords you rank for below your competitor for and make changes to those pages to improve your rankings.
Website review tools
If you want to know how well your website and website copy is performing, SEMrush has a whole suite of tools to help.
Site Audit tool
A site audit will show you if there’s any problems occurring with your site that may hinder it’s performance. The audit will show errors, warnings, and notices that you can review and then fix.
Backlinks Analytics tool
We all know backlinks are so important. They are still one of the most important signals search engines use to determine page quality. You can review the total backlinks to your (or a competitors website), which pages are being linked to, where those links are coming from, and how your total backlinks are growing over time.
You can also use this tool to see where your competitors are getting links from. Using these as opportunities for outreach.
Backlink Audit tool
Now that you know how many backlinks you have and which domains are linking to your pages, are these links trustworthy? Are they from reputable sources which are helping your site? Or do you have a lot of links from toxic sources pointing to your website, which will do more damage than good?
Toxic backlinks can hurt the reputation of your own site, so you'll want to review your backlinks and disavow highly toxic links. The Backlink Audit tool makes this process easy.