Business is simple: grow an audience and sell them what they want.
The problem is that if you don't know how to grow an audience, you'll struggle to get your business off the ground.
That's why in today's episode, we brought on Pat Flynn from SmartPassiveIncome.com to discuss how to grow a following of “superfans”, which ironically is the title of his new book!
Listen in to what this marketing genius has to say and be sure to preorder a copy of his new book over at yoursuperfans.com
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Resources Mentioned
The Big 3!
- Loyal people are better than a lot of people
- People crave personalized attention
- Pat's Pyramid of Fandom (10:35)
Episode Timestamps
Click on any of the timestamps below to listen in to that section of the episode:
[2:00] Defining a superfan
[4:20] How creating a fandom can support your business for life
[5:00] Stop trying to create a “big” audience, nurture your loyal followers instead
[10:35] The Pyramid of Fandom
[13:45] How to build a relationship without coming across desperate
[16:40] How to turn customers and into superfans
[17:28] The benefits of taking your online audience offline
[20:45] How Pat manages to offer his time without becoming overwhelmed
[27:03] How to use the app “Bonjoro” to wow your audience
[30:48] You can sell AND serve at the same time
[4:20] How creating a fandom can support your business for life
[5:00] Stop trying to create a “big” audience, nurture your loyal followers instead
[10:35] The Pyramid of Fandom
[13:45] How to build a relationship without coming across desperate
[16:40] How to turn customers and into superfans
[17:28] The benefits of taking your online audience offline
[20:45] How Pat manages to offer his time without becoming overwhelmed
[27:03] How to use the app “Bonjoro” to wow your audience
[30:48] You can sell AND serve at the same time
Subscribe To The Podcast
Apple | YouTube |Spotify | Stitcher

The other (cheekier) half of Screw The Nine To Five + a diehard traveler with our little guy Kai.