Why Most Side Hustles NEVER Turn Into A Full-Time Business

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Why Most Side Hustles NEVER Turn Into A Full-Time Business

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The idea of running a business around a 9-to-5 is becoming more and more popular; between having extra ‘pocket money’ to being able to do what you love around a job that you may or may not enjoy, there are many positives to having a side hustle!

But you may be in the camp of, “Having a side hustle I enjoy has made me see just how much I don’t want to keep doing my day job… I want to go full time in my business.”

The desire becomes stronger and stronger with the extra income you bring in from your side hustle.  This leads you to think, “Hey, I can actually do this!”… But there’s something stopping you. Most don’t actually go full time in their business… and enjoy it.

But if you’re reading this then you’re probably wanting to go full time, and are eager to learn from others that have, in fact, struggled to make it happen.

You struggle with commitment

Taking the ‘one foot in, one foot out’ approach isn’t going to work if you intend on making your side hustle your full-time gig. Sometimes you can’t go all the way until you completely let go of the way you used to do things.

The analogy I like to use is swimming. You can’t swim very far with one hand on the ledge, but you can do laps of the pool once you fully let go and trust that you can handle it!

Did you catch that? You have to let go and trust that you can handle it!

That’s what it comes down to; your ability to trust yourself enough to feel like you can handle the situations that you put yourself in when you start to actually see yourself as an entrepreneur and/or business owner. It’s more responsibility, more challenges, everything’s on you, and you have to wear lots of different hats and take on many roles that you may not be used to. If you’re able to handle it and trust yourself, you’ll be more likely to make the transition!

You’re already partially committed because of the side hustle you have now; you’ve come a long way from where you were. Sometimes you have to accept that it’s simply a case of doing more of what works, and showing commitment with the size and consistency of your action is one way to do that and multiply the results you’re getting.

You back off when fear shows up

Between fear of success, fear of failure, fear of judgment, amongst other things, your mind can come up with any story it needs to in order to keep you as you are – never growing, never changing, and never developing into the person that can take their business on full time. 

Why? 

Because your brain doesn’t like change. It wants to keep you safe and risk-free! 

Don’t get me wrong, you’ll most likely feel fear at every level as long as the road ahead is unknown, different, or there’s a possibility of success and/or failure. The difference is how you deal with that feeling and whether you ‘act scared’ or not. That’s the key here, it’s not about not feeling the fear, it’s not about trying to relax enough to reduce the intensity of the emotion enough for you to act. It’s about acting even though you feel the fear!

Fear can be a GOOD thing because it’s an intense emotion, and emotions tend to have labels that just make it easier to understand, but it’s all energy that you divert in a particular direction. Fear is a sign that it’s important to you, it’s what you’re passionate about and it’s something that would mean a lot to you if you made it happen.

Don’t fear the fear! Chances are it could either be warranted or not, based on how much proof there is to back up your stories. Just remember that fear can be used as a sign for good as it shows you what you should pursue. Acting scared is the way to achieve your goal of going full time; it shows it’s important to you and you should go for it if it’s what you really want.

This was a cycle that I know all too well; over the years I would constantly feel fear, or be anxious, or worried, and end up backing away. Whether it would be starting my podcast and getting fearful of having enough guests, having enough things to say, or if the technology was good enough. I also remember the time I used to sign up clients to a more exclusive service and questioning my own ability to deliver the results.

I spent sooo long backing away from fear that I actually started to avoid fearful situations altogether. Which, as I now know, was the reason I went nowhere when I first started my business. Acting scared became my motto when I was starting out — being nervous or anxious, and doing it all anyway! 

Don’t get me wrong! It wasn’t easy, but if it was, I would also question it because there are so many people that don’t make it in business. So if it was easy, everyone would be successful! I used that logic to allow myself to feel ‘good’ when I felt fear because I knew it was something that some overcame, and some didn’t.

I used my ability to act scared as a way of realizing that some wouldn’t do this, but those that did would be further along on their journey and more likely to succeed… and you can too!

You hold on too tight

You often talk about how you’ve visualized the way your business will look. You know every aspect of how you want it to be and you’re going after it! Which is amazing…if things started off that way.

More often than not, you’ll hold on too tight when things don’t always go as planned (in fact they never do). Go ahead, loosen your grip a bit and accept that business is a journey! You may have to take steps along the way that might actually be different from the end result.

A simple example would be online courses to give you passive income. At the beginning you’re going to have to physically sell your course, you have to potentially fulfill the orders yourself, and learn how to run ads before you can hire out the things you don’t want to do. Holding on to the idea of “ok, I’m going to create an online course and just sit there while the money rolls in”…but that might not happen until you’re a few years in.

You have to actually work in the beginning and do a lot yourself before you can begin taking steps towards the way you actually want things to be. You can either wait until you can afford to go into your next step–exactly how you want–or you can start now and figure it out along the way.

Do you ever sit there and think, “I can’t do that yet?”

Chances are it’s because you need to learn something new in order to make it work and you may have to do more on your own than you’re prepared to do because you’re holding onto the way things should be, rather than starting from the place you’re at and improving over time.

You stay in your head

When you actually start getting close to the ‘moment’ you go for it and decide to turn your side hustle into a full-time business; it can be overwhelming. Spending your time procrastinating and overthinking is time you could be spending acting and testing the theories you have in your head.

The problem I see is that you could stay in this place for months! Or even years!n Slowly chipping away at your motivation & desire to change, you start to settle and dangerously accept that it’s never going to happen. The longer you stay here, the harder it’s going to be for you to get out of the ‘hole’ you’re in.

This is a case of, “killing the beast when it’s young before it becomes a monster destroying your town.” 

That doesn't mean there’s nothing you can do if you’re struggling now; you just have to realize that there are no quick fixes and that it’s going to take time because at every moment you’re going to feel the ‘pull’ from the person you used to be while trying to grow into the person you want to be. So it’s going to take time.

What most people don’t realize is the idea that changing your thoughts can be dealt with at the thought level or the action level. What this means is that if you act a certain way, it can influence your thoughts.

This brings up the debate of ‘fake it ‘til you make it.’ But once you consider the fact that actions get results and you have to naturally change your actions to get different results… you’ll realize that  “faking it” is completely different than the actions you take to get the results you want.

For example, if you want to speak on stage, you will probably have to put yourself forward to speak at events. That doesn’t change whether you feel like a fake or not while you do it.

This takes me back to the time when I thought that applying to speak at events would go down terribly–or even the first time I ever started posting on social media. I was so sure that what I wrote would be laughed at. Some of the comments I thought people would write convinced me that I was better off if I didn’t post at all. My fears of being laughed at or insulted because of what I wrote about kept me hiding, stuck, and in my own head for months… even a year!

I would even spend time writing the content, only to delete it after assuming no one would like it; and most would even hate it. Which simply wasn’t the case. I got positive feedback, some even wanting more content from me, and that’s what lead to the article you’re reading today!

Staying inside your own head means nothing changes because you convince yourself that you don’t need to do anything. Nothing changes if nothing changes; and the sooner you act, the sooner you can actually find out if what you thought was actually true or just a story you made up in your head.

You don't ride the wave of momentum

You’ve managed it! You’ve taken a leap of faith and gone full time with your side hustle…now what?

Once you get going, you have to see yourself as a business owner– an entrepreneur– and you have to attack the growth of your business and stop treating it like a side hustle. Once the momentum builds and you realize it becomes a ‘wave’ that you have to ride!

There’s a sense of responsibility that’s needed once you get going. You’re committed, that’s it, there’s no going back, and you have to decide in your own mind that this is what you want to do.

You need to be consistent and committed to the cause in order to ride this wave and self-generate the momentum you need.

The problem? 99% of you don’t go all in–don’t self generate the wave. You hope it’s created all on its own because you don’t see what goes on behind the scenes. The fifty emails to get one yes, the hundreds of messages and posts and sales letters before you get one reply.  

You spend a lot of time trying to grow– probably more than you ever have before– and trying to turn your side hustle into full time allows you to grow at the same time. 

When you truly commit to your business– go all in– let go of fear so you can move quickly and build momentum that moves your business forward. I hope this helps you avoid these pitfalls and take your side hustle full time!

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